Responsibilities

• Own Acquisition Performance Measurement
• Lead tracking, measurement, and reporting across all acquisition channels, including paid media, digital marketing, local marketing initiatives, and hearing center marketing programs.
• Ensure acquisition performance is accurately measured and consistently evaluated across all marketing investments.
• Maintain trusted performance data and attribution models that support business decision-making.
• Drive Campaign Analytics & Optimization
• Monitor campaign performance and identify opportunities to improve efficiency and effectiveness.
• Provide ongoing analysis and recommendations that increase marketing ROI and customer acquisition results.
• Partner with marketing stakeholders to optimize campaigns, spending, and channel strategies.
• Lead Capture & Conversion Optimization
• Manage acquisition measurement and attribution processes to ensure accurate reporting of marketing-generated leads.

Requirements

• 4-8+ years of experience in performance marketing, marketing analytics, marketing operations, or a related field.
• Proven experience analyzing and optimizing paid media, digital marketing, and lead generation campaigns.
• Strong understanding of campaign measurement, attribution methodologies, and performance reporting.
• Experience with marketing analytics platforms such as Google Analytics or similar tools.
• Advanced Excel skills and experience working with reporting and business intelligence platforms.
• Strong analytical and problem-solving capabilities with the ability to connect marketing performance to business outcomes.
• Excellent communication and presentation skills, with the ability to influence cross-functional stakeholders.
• Demonstrated ability to manage multiple projects, prioritize effectively, and work independently.

Preferred

• Experience building executive dashboards and performance scorecards.
• Familiarity with customer acquisition funnels, lead management, and conversion optimization.
• Experience working with multi-location businesses and local marketing performance analysis.
• Knowledge of attribution modeling and marketing measurement best practices.

Benefits

• Comprehensive Benefits Package
• Paid Holidays & PTO Policy
• 401k Matching Program
• Tuition Reimbursement
• Employee, Family & Friends Hearing Aid Discount Program
• Service Days & Diversity, Equity & Inclusion Initiatives