Responsibilities

• Serve as day-to-day marketing liaison to Business Leadership for assigned lines of business
• Translate business objectives into actionable marketing strategies with defined success metrics
• Contribute insights and recommendations to strategic planning discussions
• Present strategic recommendations and performance insights to senior stakeholders
• Contribute to end-to-end marketing and communications strategy for assigned product lines
• Develop detailed tactical plans for lifecycle marketing approaches spanning awareness, acquisition, engagement, and retention based on strategic direction
• Help define customer segmentation, targeting strategies, and messaging frameworks
• Build integrated campaign plans across channels (digital, direct mail, email, events, etc.) that bring strategic vision to life
• Own end-to-end campaign execution for strategic initiatives, working with Project Managers support for coordination of campaign deliverables
• Lead campaign briefings with Centers of Excellence to ensure strategic intent is maintained and executional excellence is achieved
• Make real-time optimization decisions during campaign flight to maximize performance
• Maintain hands-on involvement in critical campaign elements including targeting, messaging, offer structure, creative development, and channel deployment
• Manage day-to-day campaign operations including troubleshooting, vendor and/or Project Manager coordination, and quality assurance
• Drive continuous improvement through in-flight testing and optimization
• Track and report against marketing KPIs and growth objectives in alignment with business targets
• Manage campaign budgets and contribute to marketing P&L and ROI analysis for assigned portfolios
• Conduct ongoing performance analysis and recommend strategic optimization based on data insights
• Develop and execute testing agendas to continuously improve campaign effectiveness within established strategic frameworks
• Identify performance trends and opportunities
• Partner with Project Managers and Centers of Excellence to ensure flawless campaign execution and on-time delivery;Collaborate with Analytics to leverage customer insights and predictive modeling for tactical application;Work with Product teams to align marketing strategies with product roadmaps and strategic direction;Direct creative development with Centers of Excellence, ensuring brand consistency and strategic alignment;Serve as primary point of contact for business unit, operational marketing questions (working through the project manager) and execution details