Marketing Manager - Wealth & Institutional Services at FNBO | Kansas City, MO | $82K/yr – $135K/yr

FNBO

Marketing Manager - Wealth & Institutional Services

Kansas City, MO (Hybrid)

$82K/yr – $135K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end marketing for assigned product lines, turning business objectives into multi-channel campaigns with lifecycle focus, tight measurement, and P&L oversight.

Campaign execution and optimization across digital, direct mail, email, and events with real-time flight tuning.
Strategy translation to segmentation, messaging, and integrated plans, plus analytics and performance reporting to senior leadership.

Job Description

Responsibilities

Serve as day-to-day marketing liaison to Business Leadership for assigned lines of business
Translate business objectives into actionable marketing strategies with defined success metrics
Contribute insights and recommendations to strategic planning discussions
Present strategic recommendations and performance insights to senior stakeholders
Contribute to end-to-end marketing and communications strategy for assigned product lines
Develop detailed tactical plans for lifecycle marketing approaches spanning awareness, acquisition, engagement, and retention based on strategic direction
Help define customer segmentation, targeting strategies, and messaging frameworks
Build integrated campaign plans across channels (digital, direct mail, email, events, etc.) that bring strategic vision to life
Own end-to-end campaign execution for strategic initiatives, working with Project Managers support for coordination of campaign deliverables
Lead campaign briefings with Centers of Excellence to ensure strategic intent is maintained and executional excellence is achieved

Requirements

Bachelor's degree in Marketing, Business, or related field
5-7+ years of marketing experience with demonstrated execution excellence and strategic impact
Investment industry experience in a B2B setting (institutional financial services experience preferred)
Proven track record of driving measurable business outcomes through marketing and communications strategies
Experience managing compliance review processes for investment-related marketing content
Experience with marketing analytics, campaign performance measurement, and ROI analysis
Strong financial acumen and budget management experience
Ability to work in fast-paced environment with multiple stakeholders

Preferred

Experience with CRM platforms and marketing automation tools
Experience with account-based marketing (ABM) strategies and tools
MBA or advanced degree
Familiarity with digital marketing channels and attribution modeling
Previous experience in asset management, investment banking, or institutional financial services marketing

Benefits

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
Short-Term/Long-Term Disability Insurance
Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/

FNBO

For more than 165 years, FNBO, a subsidiary of First National of Nebraska, has set the standard for outstanding customer service coupled with some of the most innovative financial products in the industry.When it opened in 1857, FNBO was a local bank that served only Omaha and the surrounding communities. Today, FNBO has locations in eight states and more than 6.6 million customers across the country. First National of Nebraska and its affiliates have nearly $30 billion in managed assets and 5,000 employee associates.We've come a long way in the last century and a half. As you browse through our site, we think you'll understand why we've been so successful – and why we're so excited about what the future holds for our customers and our organization.Check us out at www.fnbo.com.

Omaha, Nebraska, USA

4K employees (114 in marketing)

www.fnbo.com