Marketing Manager - Wealth & Institutional Services
FNBO
Omaha, NE (On-site)
$82K/yr - $135K/yrIn-houseFull-timeMid level5+ years exp.
12 days ago
Marketing Manager - Wealth & Institutional Services
Omaha, NE (Hybrid)
$82K/yr – $135K/yrSenior Level5+ years expFull time
Posted 13 days ago
Job Summary
Own the end-to-end marketing and communications strategy for assigned product lines, translating business objectives into actionable plans, leading cross-channel campaigns, and delivering performance insights to senior stakeholders.
- Own end-to-end campaign execution and optimization.
- Lead collaboration with Centers of Excellence and Project Managers.
Job Description
Responsibilities
- Serve as day-to-day marketing liaison to Business Leadership for assigned lines of business
- Translate business objectives into actionable marketing strategies with defined success metrics
- Contribute insights and recommendations to strategic planning discussions
- Present strategic recommendations and performance insights to senior stakeholders
- Contribute to end-to-end marketing and communications strategy for assigned product lines
- Develop detailed tactical plans for lifecycle marketing approaches spanning awareness, acquisition, engagement, and retention based on strategic direction
- Help define customer segmentation, targeting strategies, and messaging frameworks
- Build integrated campaign plans across channels (digital, direct mail, email, events, etc.) that bring strategic vision to life
- Own end-to-end campaign execution for strategic initiatives, working with Project Managers support for coordination of campaign deliverables
- Lead campaign briefings with Centers of Excellence to ensure strategic intent is maintained and executional excellence is achieved
Requirements
- Bachelor's degree in Marketing, Business, or related field
- 5-7+ years of marketing experience with demonstrated execution excellence and strategic impact
- Financial services, wealth management, private banking, or investment management industry experience
- Proven track record of driving measurable business outcomes through marketing and communications strategies
- Experience managing compliance review processes for investment-related marketing content
- Experience with marketing analytics, campaign performance measurement, and ROI analysis
- Strong financial acumen and budget management experience
- Ability to work in fast-paced environment with multiple stakeholders
Preferred
- Experience with CRM platforms and marketing automation tools
- MBA or advanced degree
- Familiarity with digital marketing channels and attribution modeling
- Previous experience in an advisor-facing marketing support role
Benefits
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Time Off Programs
- Health Savings Account (HSA)/Dependent Care
- Employee Banking
- Growth Opportunities
- Tuition Assistance
- Short-Term/Long-Term Disability Insurance Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/ .
First National Bank
First Citizens Bank is the largest family controlled bank in the US. It provides a wide range of products and services for individuals and businesses of all sizes.
Salaries
Posted range
$82K/yr – $135K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
68 (1% of company)
Median Career Experience
16 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Traffic Signals
Monthly Visitors
3.1M
Monthly Google Ads Budget
$205.3K
Traffic Source Mix
Search
17.7%
Direct
75.2%
Referral
6.2%
Social
0.5%
Paid
0.3%
Headcount Trend
Current headcount: ~5.6K
Recent News
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
