MARKETING MANAGER

Queens, NY (Unknown)

$90K/yr – $100K/yrManager5+ years expFull time

Posted 9 days ago

Job Summary

Lead the Marketing Department to execute campaigns, manage budgets, and coordinate cross-functional teams across music, retail, and ecommerce.

  • Own campaign strategy and budget oversight for artists, releases, catalog, and brand initiatives.
  • Oversee day-to-day operations, project management, and cross-department collaboration.
  • Direct staff, agencies, freelancers, and partner coordination while leading status meetings.

Job Description

Responsibilities

  • Manage the day-to-day operations, priorities, workflow, and staff of the Marketing Department.
  • Oversee marketing campaigns for artists, releases, catalog titles, retail initiatives, ecommerce, events, and company brands.
  • Coordinate publicity, social media, digital advertising, radio promotion, content, creative services, and retail marketing.
  • Supervise Product/Project Managers responsible for campaign plans, timelines, proposed budgets, and deliverables.
  • Review campaign plans and budgets, monitor performance and spending, and keep projects on schedule.
  • Lead project-status meetings and coordinate employees, agencies, freelancers, vendors, artist teams, and other partners.
  • Work closely with Sales, A&R, Production, Business Affairs, Finance, retail, ecommerce, and international partners.
  • Support VP retail stores and ecommerce platforms with promotions, events, product launches, and ecommerce marketing.

Requirements

  • Five or more years of progressive marketing experience, preferably in music, entertainment, media, retail, or a related industry.
  • Experience supervising people and managing multiple campaigns, budgets, agencies, vendors, timelines, and priorities.
  • Strong knowledge of digital marketing, social media, advertising, publicity, content marketing, and campaign analytics.
  • Excellent project-management, organizational, communication, and follow-through skills.
  • Ability to work effectively across departments in a fast-paced, collaborative environment.

Preferred

  • Knowledge of Caribbean music and culture, including reggae, dancehall, and soca, is highly desirable
VP MUSIC GROUP INC logo

VP MUSIC GROUP INC

VP Music Group is a US based record company that owns and distributes through 4 labels, VP Records, Greensleeves Records, Dub Rockers and 17 North Parade. The company's origins stem from the "Randy's Records" record shop which opened in 1958 on the corner of East and Tower streets in Kingston. Also under the music group is a distribution branch named VPAL.The company has offices in New York City, Miami, Kingston, London, Tokyo, Rio de Janeiro and Johannesburg. The VP Records label was founded in 1979 by the late Vincent "Randy" Chin and his wife Patricia Chin, who owned the Randy's Records store in Kingston, Jamaica (as seen in the 1978 film Rockers), as well as the Studio 17 recording studios. In the mid-1970s, the Chins moved to New York City, setting up a record store in Brooklyn called VP Records in 1975, from which they sold and distributed records. In 1979, they relocated the store to Jamaica, Queens. In 1993, the record label was formed after the success of the retail store. The name of the label is a product of the first letters in the founders' names.The label established itself as one of the first and largest independent record labels for reggae and dancehall, and with the popularity of the riddim sound of the early 2000s, the label achieved worldwide success for artists such as Sean Paul through the label's deals with Warner Music Group's Atlantic Records and Virgin Music Canada. The label is often also accredited with having increased the popularity of the now globally recognized Elephant Man, also known as the 'Energy God' or 'Ele', through a deal with Bad Boy Records. VP Records has acquired the slogan "Miles Ahead in Reggae Music" to signify that they could be considered to be the future of music that derives from the Caribbean. In addition to reggae, VP is also known for dancehall, soca, afrobeats or afro-reggae music. VP also releases a series of Riddim Driven albums, which feature various artists tracks using the same rhythm. The Biggest Reggae One-Drop Anthems is a series of CD reggae compilations that began in 2005 released by Greensleeves Records; Greensleeves was acquired by VP in 2008, and with Greensleeves' catalogue of over 12,000 songs, VP became the largest reggae label and publisher in the world. VP has also issued the compilations series Strictly the Best, which has now reached over 50 volumes. VP Records has been awarded Billboard's "Best Independent Label" for two consecutive years (2002 and 2003) and has received the award for "Best Reggae Imprint Label" for three consecutive years. VP was also nominated for Best Independent Reggae Label at the 2003 Billboard Hip-Hop and R&B awards, and had been mentioned and featured in publications such as Vibe magazine, New York Times, Los Angeles Times, Billboard, and Time magazine. Vincent Chin died in 2003. The label is now run by the Chins' sons Randy and Christopher, while Patricia Chin continues to assist with the maintenance of her late husband's company as well.

Founded in 1979
Jamaica, New York, USA
14 employees (3 in marketing)

Salaries

Posted range

$90K/yr – $100K/yr

Taken straight from the job posting.

See all VP MUSIC GROUP INC salaries

Marketing Team

Marketing Team Size
1 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
6.4K
Traffic Source Mix
Search
41.4%
Direct
39.2%
Referral
7.1%
Social
10.5%
Paid
1.5%

Headcount Trend

Current headcount: ~14
VP MUSIC GROUP INC logo

MARKETING MANAGER

VP MUSIC GROUP INC · Queens, NY · Unknown