Responsibilities

• B2B Marketing Strategy & Regional Campaign Execution
• - Develop and execute B2B marketing strategies that differentiate the company’s offerings and deliver measurable business outcomes.
• - Operate in a fast-paced, global environment, supporting multiple campaigns across five geographic regions with varying market needs.
• - Adapt global strategy to regional requirements, bringing a resourceful and entrepreneurial approach to campaign execution.
• - Design and optimize campaign frameworks and media strategies to drive awareness, understanding, and demand generation among targeted customer segments.
• Customer Insights, Competitive Intelligence & Audience Targeting
• - Conduct competitive analysis and key customer research to understand buying behaviors, market challenges, and growth opportunities.
• - Translate insights into effective B2B marketing campaigns that engage priority audiences and drive action.
• - Use customer and market intelligence to inform messaging, segmentation, and go-to-market priorities.
• Content & Brand Positioning

Requirements

• - 5 or more years of relevant work experience with a Bachelor’s Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
• - 6 or more years of work experience with a Bachelor’s Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
• - Bachelor’s degree in business or marketing; MBA preferred.
• - 5+ years of B2B Marketing experience and proven ability to drive demand and revenue growth through integrated marketing programs, ideally within financial services, payments, or SaaS industries.
• - A curious mindset coupled with knowledge in using AI tools to drive strategic, efficient outputs.
• - Expertise in campaign management, account-based marketing, and content development.
• - Strong planning, organizational and problem-solving skills
• - Excellent written and verbal communication skills, with the ability to influence and inspire cross-functional teams.
• - Demonstrable experience managing relationships with partners, suppliers, and vendors.
• - Familiarity with the marketing tech stack (sales and marketing automation and measurement tools such as Microsoft Dynamics, Eloqua, Demandbase, and Google Analytics)

Preferred

• - 6 or more years of work experience with a Bachelor’s Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
• - Bachelor’s degree in business or marketing; MBA preferred.
• - 5+ years of B2B Marketing experience and proven ability to drive demand and revenue growth through integrated marketing programs, ideally within financial services, payments, or SaaS industries.
• - A curious mindset coupled with knowledge in using AI tools to drive strategic, efficient outputs.
• - Expertise in campaign management, account-based marketing, and content development.
• - Strong planning, organizational and problem-solving skills
• - Excellent written and verbal communication skills, with the ability to influence and inspire cross-functional teams.
• - Demonstrable experience managing relationships with partners, suppliers, and vendors.
• - Familiarity with the marketing tech stack (sales and marketing automation and measurement tools such as Microsoft Dynamics, Eloqua, Demandbase, and Google Analytics)
• - Strong analytical skills with experience in marketing performance reporting and data-driven decision making.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.