Responsibilities

• Oversees the execution of marketing campaigns and initiatives; may provide direction to and have oversight of related staff, contractors, and engaged agencies.
• Provides sales support through various sales enablement activities; fulfills field sales marketing material requests.
• Assist in managing CRM data and integrations with other inter-company platforms, including setting up automation, reporting dashboards, APIs, as needed for marketing campaigns and sales enablement.
• Ensures that the brand and identity are adhered to in all campaigns and marketing materials.
• Oversees the Vallen website; maintains the look and feel of the website, updates content, web functions, and customer self-service portal.
• Creates digital “how-to” and training for various marketing initiatives and tools, such as web features.
• Leads major trade show participation, organization, management; manages and prepares budget reports.
• Creates collateral and information for functional areas (Sales, Digital, Operations, etc.).
• Manage lead tracking software and create reports on lead conversion, support sales as needed with lead data.
• Interfaces with supplier partners as needed to execute joint marketing programs.
• Performs other duties as requested.

Requirements

• Bachelor’s degree in a related discipline (e.g., Marketing, Communications, etc.) with 5+ years of applicable experience; or an equivalent combination of education and experience that gives the individual the necessary knowledge, skills, and abilities to perform the job.
• Experience should include: Successful experience in leading channel and product marketing strategic planning and growth initiatives.
• Strong working knowledge of Social Media platforms (LinkedIn, Twitter, Facebook)
• Experience with software, programming, and computer terminologies such as graphics design product and video efforts.
• Strong computer knowledge and aptitude to learn various applications mandatory;
• Strong communication skills, effective problem-solving skills, demonstrated use of sound judgment, good organizational skills, and the ability to work effectively in a team-oriented environment.
• Ability to compile routine reports and write correspondence.
• Ability to work in a team environment and be self-motivated to accomplish assigned tasks and goals.