Marketing Manager, Vaginal Health & Perinatal

San Diego, CA (Remote)

$113K/yr – $176K/yrSenior Level3+ years expFull time

Posted 4 hrs ago

Job Summary

Own downstream marketing for Vaginal Health and Perinatal, leading cross-functional campaigns, launches, messaging, and KPI-driven optimization across the portfolio.

Drive multi-disciplinary campaigns and product launches end-to-end
Translate clinical insights into clear healthcare professional messaging
Collaborate with Sales Education and agencies to deliver marketing materials and field-ready assets

Job Description

Responsibilities

Develop and execute downstream marketing strategies, campaigns, and programs for the Vaginal Health and Perinatal portfolio.
Coordinate cross-functional workstreams to deliver marketing tactics on time, within budget, and aligned to business priorities.
Translate clinical guidelines, product value, and market insights into clear messaging for healthcare professionals.
Support new product introductions through launch planning, marketing materials, sales enablement, and field readiness.
Create and update collateral, website content, creative briefs, proof points, competitive resources, and customer-facing tools.
Use qualitative and quantitative market research to identify insights and recommend updates to positioning or key messages.
Establish, monitor, and report on KPIs to evaluate performance and adjust commercial execution as needed.
Manage marketing materials through Legal, Regulatory, and compliance review processes.
Partner with advertising, public relations, and other agency/vendor teams to deliver high-quality marketing activities.
Collaborate with Sales Education and Development to create training materials, talking points, objection-handling guidance, and ongoing learning resources.

Requirements

Bachelor’s degree required in Marketing, Business, Product Management, or a related field.
MBA or advanced degree preferred.
3-4 years of downstream or commercial marketing experience required.
Experience in medical device, diagnostics, healthcare, or a related regulated industry required.
Experience with campaign strategy, product launches, market research, sales enablement, and agency/vendor management strongly preferred.
Familiarity with healthcare customer environments, including healthcare professionals, laboratories, and/or consumer healthcare markets.
Experience managing marketing projects through Legal, Regulatory, and compliance review processes preferred.
Travel required: average of 50%, approximately 10 days per month, depending on business needs.
Must be able to attend corporate, in-house, field-based, customer, and industry meetings as needed.

Preferred

MBA or advanced degree preferred.

Hologic

We’re an innovative medical technology company whose purpose is to enable healthier lives everywhere, every day. While we discover and develop groundbreaking products and services that benefit everyone, we are especially passionate about those that advance women’s health and well-being. This allows us to be a company that prospers, grows and empowers women to experience healthier lives.None of this would be possible without the talent, skills and aspirations of our employees. Their expertise and dedication to developing and sharing more robust, science-based certainty drives our increasingly global presence, as well as a pipeline that responds to the unmet health and wellness needs of women, families and communities.What powers our growth across Breast & Skeletal Health, Diagnostic Solutions, and GYN Surgical Solutions is also what differentiates us: the exceptional and clinically proven ability of our products to detect, diagnose and treat illnesses and other health conditions earlier and better. This clinical superiority creates high expectations, which we fulfill by always challenging ourselves to improve health through better technology, education and market access. Our goal is to minimize doubt and maximize the confidence our customers and their patients have in their decisions and diagnoses.We work toward this goal every day, always aware that in an increasingly complex and competitive global environment, we must continually earn the trust of our customers and their patients. By focusing on women’s health while still delivering health benefits to everyone, we are setting a new standard of excellence that is strengthened by purpose, driven by passion and brought to life by our promise of more certain early detection and better health outcomes. To view our community guidelines, visit: www.hologic.com/social-media

Founded in 1985

Marlborough, Massachusetts, USA

6.7K employees (157 in marketing)

www.hologic.com