Responsibilities

• Strategy Execution: Support the development and execution of a comprehensive marketing and branding strategy for the Northwest Quadrant.
• Leadership Alignment: Work closely with the Marketing Communications Director and the Associate Vice President over the Northwest Quadrant to align marketing efforts with project area goals, recruitment priorities, and stakeholder needs.
• Agency & Vendor Management: Manage day-to-day coordination with the advertising/marketing agency, including creative development, timelines, deliverables, approvals, campaign tracking, and performance reporting.
• Brand Launch Support: Help guide the Northwest Quadrant brand launch, including messaging, visual identity, website content, social media assets, advertising materials, presentations, and stakeholder-facing collateral.
• Campaign Coordination: Coordinate marketing campaigns across digital, print, social media, website, email, trade publications, and other targeted channels.
• Recruitment Collateral: Support the development of site selector- and business recruitment-focused materials, including one-sheets, maps, data summaries, pitch decks, web pages, advertisements, and event materials.
• Database Management: Help build and maintain targeted contact lists for site selectors, brokers, business prospects, industry partners, community stakeholders, and media contacts.
• Events & Promotions: Assist with trade shows, business recruitment events, site tours, stakeholder meetings, and other promotional opportunities tied to the Northwest Quadrant.
• Stakeholder Collaboration: Coordinate with internal teams, public partners, private-sector stakeholders, and consultants to gather information, review content, and ensure marketing materials are accurate and aligned.
• Metrics & Reporting: Track campaign performance, stakeholder engagement, website updates, social media activity, and other marketing metrics to support ongoing strategy refinement

Requirements

• Education: Bachelor’s degree in marketing, communications, public relations, business, economic development, or a related field. Equivalent professional experience may be considered in place of a formal degree.
• Experience: 5 to 8 years of progressive experience in marketing, communications, branding, advertising, public relations, or business development support.
• Preferred Experience: Prior experience managing vendor/agency relationships, coordinating multi-channel marketing campaigns, developing content, supporting events, and working directly within public-sector, economic development, commercial real estate, logistics, or infrastructure-related projects.

Preferred

• Background in professional public-sector communications
• Familiarity with real estate, logistics, infrastructure, or economic development marketing

Benefits

• Zero-Cost Health Coverage: UIPA pays 100% of premiums for our HDHP medical plan and 91%+ for traditional plans.
• Company-Funded Wellness: In addition to 100% premium coverage, UIPA provides a minimum of $1,298 in annual HSA contributions to help you cover out-of-pocket health expenses tax-free. We don’t just offer an HSA; we help fund it.
• A Secure Future: Gain access to the Utah Retirement Systems (URS), including pension and 401(k) options that provide unmatched long-term security.
• Onsite Fitness Center to keep you moving.
• Paid Parking in the heart of the city.
• 13 Paid Holidays plus generous vacation and sick leave.
• Employee Assistance Program (EAP) for total well-being.