Responsibilities

• Lead end-to-end O&O marketing campaigns for local sports channel launches on Prime Video, from strategy development through execution.
• Procure and manage marketing placements across Prime Video Storefront, Amazon.com, Fire TV, and mobile push notifications as outlined in each channel's GTM strategy.
• Develop and execute a performance marketing framework focused on subscription growth, retention (churn reduction), and live event viewership as northstar metrics.
• Collaborate with the GTM lead and BI team to build, refine, and optimize audience targeting and segmentation strategies, leveraging local market and sports affinity signals.
• Design and manage a rigorous experimentation roadmap (A/B and multivariate testing) to continuously optimize placement performance, messaging, and creative.
• Track, measure, and report on campaign performance, translating data into actionable insights and sharing learnings with cross-functional stakeholders.
• Identify and activate new marketing levers, tactics, and channel opportunities to accelerate local sports channel growth beyond established playbooks.
• Partner with channel partners, business development, content, product, and engineering teams to align on launch goals, timelines, deliverables, and dependencies across a growing portfolio.

Requirements

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to determine and drive improvements
• Experience with employing marketing strategies to acquire new customers, nurture leads, drive adoption and accelerate growth
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience creating and delivering written and oral communications for technical and non-technical audiences
• Experience with performance marketing, growth marketing, lifecycle marketing, or digital advertising

Preferred

• Experience in the sports, streaming, tech, or entertainment industries
• Familiarity with regional sports networks (RSNs), local sports media, or sports rights landscape
• Experience with subscription or retention-focused marketing (reducing churn, increasing LTV)

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.