Responsibilities

• Leads the development and execution of marketing campaigns to increase hospital visibility and patient engagement.
• Oversees content creation and distribution across various channels, ensuring messaging consistency aligned with organizational objectives.
• Collaborates with cross-functional teams and external partners to support community-focused marketing initiatives.
• Analyzes market trends and directs digital marketing strategies to optimize campaign effectiveness.
• Monitors campaign performance and implements continuous improvement measures.
• Leads and mentors the marketing team to enhance skills and drive results.
• Manages marketing budgets and resource allocation.
• Ensures marketing initiatives comply with healthcare regulations and brand guidelines.

Requirements

• B.S. or B.A. in Marketing or related field, and 5 to 7 years or more marketing experience.
• 5+ years of marketing experience, preferably in healthcare
• Proficient in marketing automation platforms and Microsoft Office
• Strong skills in campaign development and execution
• Experience with market research and data analysis
• Knowledge of healthcare regulations and compliance