Marketing Manager at Turbett Surgical | Rochester, NY | $80K/yr – $120K/yr

Turbett Surgical

Marketing Manager

Rochester, NY (Hybrid)

$80K/yr – $120K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end medical market activation with launch messaging, demand gen, and lifecycle care for clinicians and regulated healthcare buyers.

KOL Engagement: Build advocacy with surgeons to inform strategy and drive adoption.
Cross-Functional & Compliance: Align with Sales, Regulatory, and R&D to meet medical standards and clinical needs.
Analytics & Budgeting: Track KPIs, optimize campaigns and spend, and feed future decisions.

Job Description

Go-to-Market Strategy & Execution: Define and execute launch plans for existing and new medical technologies, including messaging, positioning, and promotional campaigns tailored for healthcare professionals and clinical audiences.
Strategy & Demand Generation: Develop and implement digital marketing strategies aligned with corporate revenue targets, focusing on lead generation for both clinicians and patient audiences.
Digital Campaign Management: Lead digital activation for product launches, virtual events, and webinars, utilizing SEO, PPC, and social media advertising to maximize ROI.
Content Strategy & Compliance: Create, manage, and approve compelling digital content (whitepapers, case studies, website content) ensuring compliance with regulatory and clinical standards.
Analytics & Reporting: Track and report on key performance indicators (KPIs) to optimize campaigns and inform future marketing decisions.
Sales Enablement & Training: Collaborate with sales teams to develop digital tools, sales collateral, and KOL (Key Opinion Leader) engagement strategies —including presentations, product guides, competitive comparisons, and demos—to equip field teams for successful product adoption.
Market Research & Insights: Conduct market analysis, monitor competitive trends, and leverage customer insights to inform strategy and identify new market development opportunities.
Cross-Functional Collaboration: Work closely with Sales, Regulatory, and R&D to ensure all initiatives meet medical compliance standards and align with clinical customer needs.
KOL Engagement & KOL Relationships: Build relationships with key opinion leaders (KOLs) and surgeons to build product advocacy and inform strategic initiatives.
Product Lifecycle Management: Manage the entire portfolio lifecycle, from product launch to maturity and obsolescence.
Analytics & Reporting: Track and report on key performance indicators (KPIs) to optimize campaigns and inform future marketing decisions.
Budget Management & KPIs: Manage marketing budgets, track ROI, and analyze key performance indicators (KPIs) to optimize commercial spend and drive growth.

Turbett Surgical

Turbett Surgical is committed to delivering instrument processing solutions to hospitals and surgery centers. our patented Instrument Pod increases throughput and dramatically reduces the OR turnover time.Dedicating an OR room to the Instrument Pod increases that rooms capacity by 12%, allowing an extra surgery per day.

Founded in 2013

Henrietta, New York, USA

34 employees (1 in marketing)

www.TurbettSurgical.com