Responsibilities

• Go-to-Market Strategy & Execution: Define and execute launch plans for existing and new medical technologies, including messaging, positioning, and promotional campaigns tailored for healthcare professionals and clinical audiences.
• Strategy & Demand Generation: Develop and implement digital marketing strategies aligned with corporate revenue targets, focusing on lead generation for both clinicians and patient audiences.
• Digital Campaign Management: Lead digital activation for product launches, virtual events, and webinars, utilizing SEO, PPC, and social media advertising to maximize ROI.
• Content Strategy & Compliance: Create, manage, and approve compelling digital content (whitepapers, case studies, website content) ensuring compliance with regulatory and clinical standards.
• Analytics & Reporting: Track and report on key performance indicators (KPIs) to optimize campaigns and inform future marketing decisions.
• Sales Enablement & Training: Collaborate with sales teams to develop digital tools, sales collateral, and KOL engagement strategies —including presentations, product guides, competitive comparisons, and demos—to equip field teams for successful product adoption.
• Market Research & Insights: Conduct market analysis, monitor competitive trends, and leverage customer insights to inform strategy and identify new market development opportunities.
• Cross-Functional Collaboration: Work closely with Sales, Regulatory, and R&D to ensure all initiatives meet medical compliance standards and align with clinical customer needs.
• KOL Engagement & KOL Relationships: Build relationships with key opinion leaders (KOLs) and surgeons to build product advocacy and inform strategic initiatives.
• Product Lifecycle Management: Manage the entire portfolio lifecycle, from product launch to maturity and obsolescence.

Requirements

• Bachelor’s degree in marketing, Business, Engineering, or a related Life Sciences field
• 5+ years of professional marketing experience, with a minimum of 2+ years in the medical device, hospital technology, or regulated healthcare industry
• Proven experience in successful product launches and developing sales tools
• Strong ability to analyze market trends, financial data, and competitive intelligence
• Excellent verbal and written communication skills, with the ability to translate complex clinical information into easy-to-understand messaging
• Ability to travel domestically up to 25% for meetings, tradeshows, and clinical settings

Preferred

• Experience with CRM systems (e.g., Salesforce) and digital marketing tools.
• Direct experience with orthopedics, urology, cardiovascular devices

Benefits

• health and dental insurance
• 401K plan and vacation policy as further laid out in Turbett Surgical’s Employee Handbook.