Responsibilities

• Brand & Trade Marketing Strategy
• Develop and execute integrated brand and trade marketing programs across Tri-Vin’s portfolio
• Translate brand positioning into disruptive, channel-ready marketing initiatives
• Support annual and seasonal marketing planning across key consumption occasions (Summer, Holiday, Halloween, etc.)
• Ensure consistency of brand voice, visual identity, and messaging across all touchpoints
• Identify new ways to position brands in-market to drive relevance, differentiation, and growth
• Program Development & Innovation
• Build scalable marketing programs that can be deployed across multiple channels, including: In-store merchandising and POS, Digital and shopper marketing programs, Experiential activations and events
• Develop core marketing assets, including: Brand toolkits, Campaign guidelines, Sell-in support materials
• Bring forward innovative ideas that drive incremental distribution, visibility, and consumer engagement
• Partner with vendors and agencies to execute programs effectively and on time
• Sales & Channel Support
• Partner with Sales and distributor teams to adapt marketing programs across: On-premise Digital and shopper marketing programs etc. — note: items listed as part of responsibilities may also be considered; kept as-is where applicable?

Requirements

• Bachelor’s degree required
• 4+ years of experience in brand marketing, trade marketing, or shopper marketing within beverage alcohol or CPG
• Strong understanding of multi-channel marketing, including on-premise and off-premise environments
• Experience developing integrated marketing programs from concept through execution
• Proficiency with Microsoft 365
• Strong organizational and project management skills
• Ability to manage multiple priorities in a fast-paced, entrepreneurial environment

Nice To Have

• Experience with syndicated data (Nielsen, IRI) and translating insights into action preferred

Benefits

• a competitive base salary and a comprehensive benefits package designed to reward expertise and support long-term career growth.
• Benefits include medical, dental, and vision insurance
• a 401(k) retirement savings plan with company match
• paid time off and company holidays
• disability and life insurance coverage
• flexible spending accounts
• and many more valuable benefits
• meaningful opportunities for professional development and continued learning within the wine and spirits industry.