Marketing Manager- Traffic Tickets

Responsibilities

• Build an expert content program
• Develop a repeatable process for identifying experts, planning interviews, recording sessions, and publishing content.
• Coordinate interviews with attorneys, former police officers, former judges, and other knowledgeable voices in the traffic ticket space.
• Turn those interviews into articles, expert commentary, FAQs, and other content for TrafficTickets.com.
• Repurpose recordings into short videos and other social media content.
• Hire and manage content and video freelancers to help coordinate interviews, develop content, and keep the publishing process moving.
• Help set and manage budget for content production.
• Maintain an editorial calendar and coordinate attorney review for accuracy and compliance.
• Grow social media and organic reach
• Build an engaged following through useful content that answers drivers’ questions and makes traffic law easier to understand.

Requirements

• A track record of growing social media or organic content channels with measurable business results.
• Experience building a repeatable content production process, ideally using expert interviews, video, and written content.
• Strong editorial judgment and the ability to turn complex information into clear, engaging content.
• Experience hiring and managing freelancers and holding agency partners accountable.
• Experience overseeing paid search and evaluating performance beyond clicks and impressions.
• Familiarity with landing page testing, analytics, CRM data, and call tracking.
• Strong project management skills and the ability to move work forward independently.
• Experience with CallTrackingMetrics and ActiveCampaign, or comparable platforms.

Preferred

• Experience with PR, corporate marketing, referral programs, email marketing, connected TV, or digital radio is a plus
• Legal industry experience is helpful but not required

Benefits

• Benefits: health insurance after 90 days, if applicable based on location