Responsibilities

• Lead development of 4+ new brands, overseeing pricing architecture, product development, packaging strategy, and asset creation.
• Own key business inputs including P&L development, pricing strategy, and milestone planning to ensure concepts are financially viable and scalable.
• Partner cross-functionally with Design, Packaging, Development, Insights, Finance, and Commercial Regions to bring new concepts to market on time and on budget.
• Lead consumer insights work to inform play patterns whitespace and appeal.
• Ensure new brands are grounded in clear consumer positioning and aligned to portfolio growth priorities.
• Direct analysis of early-stage concept, guiding evaluation of strategic fit, consumer appeal, and commercial potential.
• Synthesize insights and business inputs into clear recommendations to support go/no-go decisions.

Requirements

• 6+ years of experience (4+ with MBA) in brand management and product development.
• Expertise in the product development process and cross-functional workflows.
• Demonstrated experience managing complex projects and balancing multiple priorities simultaneously.
• Strong business acumen, including experience developing P&Ls and commercialization plans.
• Proven ability to lead through ambiguity and drive decisions in fast-paced environments.
• Experience onboarding and developing talent.
• Strong presentation skills and ability to influence cross-functional and senior stakeholders.
• Passion for innovation, toys, and building new brands.
• Strong PowerPoint and Excel skills, proficiency in Outlook and Word.

Benefits

• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.