Marketing Manager

Virginia Beach, VA (Hybrid)

$85K/yr – $100K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Coordinate and own day-to-day marketing execution and team operations to keep launches on brand, on schedule, and on budget.

  • Own campaign execution and weekly status reporting across digital, print, and events.
  • Shape the team’s workflow, calendar discipline, and launch readiness for cross-channel campaigns.
  • Lead logistics and asset governance for presale and community launches with direct reports and stakeholders.

Job Description

Responsibilities

  • Manage the end-to-end execution of marketing campaigns across digital, print, and event channels as directed by the Director of Marketing.
  • Maintain the marketing department’s project calendar, ensuring all campaigns, deadlines, and deliverables are tracked and met.
  • Coordinate presale and community launch campaign logistics, supporting the Director’s overall launch strategy.
  • Proof and approve all marketing materials produced by the team, including e-blasts, brochures, flyers, and digital ads, before submission for Director review.
  • Maintain the events calendar for all divisions, staying at least one quarter ahead, and flag scheduling conflicts or resource needs to the Director.
  • Directly supervise and support Marketing Coordinators and the Digital Marketing Analyst in their day-to-day responsibilities.
  • Facilitate weekly team meetings to align on priorities, review progress, remove blockers, and report status to the Director of Marketing.
  • Onboard new marketing team members into tools and workflows, including Lasso, NoviHome, and DocuSign.
  • Identify skill gaps within the team and deliver or coordinate training to maintain proficiency across platforms and processes.
  • Provide performance feedback and escalate significant personnel issues to the Director of Marketing.

Requirements

  • Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field (or equivalent experience).
  • 3–5 years of experience in marketing, with at least 1 year in a supervisory or team lead capacity.
  • Proven ability to manage marketing campaigns and projects from briefing through delivery.
  • Working knowledge of SEO, SEM, paid media, social media, and email marketing platforms.
  • Experience administering marketing technology systems (CRM, CMS, email platforms, automation tools).
  • Strong analytical skills with the ability to interpret performance data and produce clear reports.
  • Demonstrated ability to manage a team’s workload, deadlines, and output quality.
Tidewater Finance Company logo

Tidewater Finance Company

3.0 Glassdoor

Tidewater Finance Company was established in 1992 and is proud to serve as a leading choice among companies offering alternative financing options. We offer indirect consumer auto financing. Our operation center is located in Virginia Beach, Virginia and we service over 800 automobile dealers throughout the United States. Our dedicated employees work with our dealers and customers providing them with the highest level of customer service.

Founded in 1992
Virginia Beach, Virginia, USA
153 employees (5 in marketing)
37% recommend to a friend
48% CEO approval

Headcount Trend

Current headcount: ~153

Marketing Team

Marketing Team Size
5 (3% of company)
Marketing Roles Posted (Last 30 Days)
2