Marketing Manager at TechnologyAdvice | USA | $75K/yr – $90K/yr

Marketing Manager

USA (Remote)

$75K/yr – $90K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end demand generation for a B2B tech audience with emphasis on email programs, content assets, and cross-channel campaign optimization.

Email & nurture: plan, execute, and optimize multi-step campaigns using CRM/automation tools.
Content & assets: produce email copy, landing pages, guides, and sales collateral tied to campaign goals.
Campaign ops & collaboration: track results, coordinate with SDRs and sales, and iterate on channels using Salesforce, ActiveCampaign, and AI-assisted content.

Job Description

Responsibilities

Execute email marketing campaigns, nurture programs, and audience engagement initiatives.
Write email copy, campaign copy, landing page copy, social content, and other marketing materials.
Draft and update content assets, including guides, thought leadership pieces, promotional materials, and sales-supporting collateral.
Support event sponsorships, lead acquisition programs, follow-up workflows, and related campaign execution.
Make website and landing page updates to support marketing campaigns and content promotion.
Partner with the Senior Marketing Manager on campaign planning, execution, reporting, and optimization.
Work with design and internal stakeholders to produce campaign assets that are on brand and aligned to campaign goals.
Track campaign results and recommend practical ways to improve performance across email, content, events, paid media, and lead generation programs.
Collaborate with the SDR and sales team to support lead engagement and campaign follow-up.
Use tools such as Salesforce, ActiveCampaign, and ChatGPT to support campaign execution, reporting, and content development.

TechnologyAdvice

3.7 Glassdoor

B2B Technology Advice From Experts Who Use It | The latest B2B technology and software advice, trends, and guidance coming to you from the experts who work with it every day.TechnologyAdvice’s purpose is to create opportunities for our audiences, our customers, our team members, and our communities.At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world’s leading sellers of business technology.Established in 2006 out of our founder’s dorm room, TechnologyAdvice continues to expand as a business. Through acquisitions, we now own more than 20 media brands, including TechRepublic, eWeek, Datamation, and Channel Insider, and serve more than 600 clients per year. These critical acquisitions included global teams of dynamic technology and media professionals to enhance our presence in the US, the UK, Singapore, and Australia. We now have more than 300 global team members representing 12 languages.

Founded in 2013

Nashville, Tennessee, USA

270 employees (88 in marketing)

www.technologyadvice.com

69% recommend to a friend

73% CEO approval