Marketing Manager

USA (Remote)

$60K/yr – $80K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own and shape Sunright International’s integrated marketing to drive brand resonance, demand, and dealer growth, with a focus on clear positioning and scalable systems that align with leadership goals.

  • Growth & Brand: drive multi-channel campaigns and sharp positioning that connect with rural outdoor audiences.
  • Operations & Tech: establish a marketing stack, KPIs, and scalable processes to enable growth.
  • Leadership Alignment: partner with the owner and executive team to ensure marketing advances core business objectives.

Job Description

Responsibilities

  • Architect and execute Sunright International’s comprehensive marketing strategy across brand, growth, product marketing, and communications.
  • Establish our brand voice, visual identity, and positioning in the market to ensure we deeply resonate with our target consumers.
  • Own the dealer acquisition pipeline. Develop and test omni-channel campaigns (organic and paid) to drive awareness, engagement, and conversion.
  • Set up the marketing tech stack, establish KPIs, and build scalable processes that will allow the marketing function to grow.
  • Work directly with the owner and leadership team to align marketing efforts with overall business objectives.

Requirements

  • Track record of successfully building consumer brands.
  • Deep understanding of both brand marketing (storytelling, positioning) and performance marketing (CAC, LTV, conversion rate optimization).
  • Excellent written and verbal communication skills.
  • Entrepreneurial mindset with a high tolerance for ambiguity and strong drive to succeed

Benefits

  • 401(k)
  • 401(k) matching
  • Paid time off
  • Professional development assistance
Sunright International logo

Sunright International

Founded in 1998, Sunright is a leading international distributor of ATVs, UTVs, golf carts, electric vehicles, scooters, motorcycles, motorcycle and racing helmets in North America, the Caribbean, and Latin America.Sunright has a history of innovation. We disrupted the powersports industry by introducing the world's first 260 ATV in 2001. Since then we've partnered with top manufacturers and brands across powersports (Linhai, CF Moto, Bighorn, Goggo, an Doohan) and helmets (Pyrotect, Champion, Rodia) to provide the highest quality products at the most affordable prices.In powersports, we've partnered with leading brands such as Manco (now American Landmaster), Coleman, and Margaritaville. Those vehicles have been sold in retailers such as Tractor Supply Co, Sam's, and Sears.In helmets, we've partnered with industry powerhouses Bell Helmets and Pyrotect. Our helmets have protected drivers from amateur youth racing leagues to Indy Racing and NASCAR. Through our 20 year history, Sunright has been proud to partner with leading brands, retailers, individual dealers, and service centers so that consumers receive the best customer service and support experience possible.Sunright's spirit of innovation and core value of integrity has always been our greatest motivation in bringing products with good quality, good price and good service to the market.

Founded in 1998
Lawrenceville, Georgia, USA
20 employees (1 in marketing)

Traffic Signals

Monthly Visitors
2.8K
Traffic Source Mix
Search
32.4%
Direct
41.9%
Referral
12.7%
Social
10%
Paid
1.9%

Headcount Trend

Current headcount: ~20