Marketing Manager at Sunright International | USA | $60K/yr – $80K/yr

Sunright International

Marketing Manager

USA (Unknown)

$60K/yr – $80K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Lead Sunright International's end-to-end marketing effort to build and scale a consumer brand, from strategy and brand to growth and foundations.

Own the marketing strategy and cross-functional alignment for brand, growth, and communications.
Must-have: track record of building consumer brands and dual expertise in brand and performance marketing.
Standout: entrepreneurial, hands-on leader ready to own from strategy to execution.

Job Description

Responsibilities

Build from Scratch: Architect and execute Sunright International’s comprehensive marketing strategy across brand, growth, product marketing, and communications.
Define the Brand: Establish our brand voice, visual identity, and positioning in the market to ensure we deeply resonate with our target consumers.
Drive Growth: Own the dealer acquisition pipeline. Develop and test omni-channel campaigns (organic and paid) to drive awareness, engagement, and conversion.
Lay the Foundation: Set up the marketing tech stack, establish KPIs, and build scalable processes that will allow the marketing function to grow.
Collaborate: Work directly with the owner and leadership team to align marketing efforts with overall business objectives.

Requirements

Track record of successfully building consumer brands.
Deep understanding of both brand marketing (storytelling, positioning) and performance marketing (CAC, LTV, conversion rate optimization).
Excellent written and verbal communication skills.
Entrepreneurial mindset with a high tolerance for ambiguity and strong drive to succeed

Preferred

The Ultimate Zero-to-One Builder: You have successfully built and scaled a consumer brand from the ground up. You know what it takes to gain traction when nobody knows your name.
Fiercely Self-Motivated: You don’t wait for direction. You are a self-starter who thrives in autonomy, takes extreme ownership of your work, and proactively identifies new opportunities for growth.
An Exceptionally Fast Learner: You adapt quickly to new information, market shifts, and tools. When you don’t know the answer, you figure it out faster than anyone else.
Strategic yet Hands-On: You can deliver a high-level board presentation on Tuesday and get into the weeds of ad copywriting or email sequencing on Wednesday.

Benefits

401(k)
401(k) matching
Paid time off
Professional development assistance

Sunright International

Founded in 1998, Sunright is a leading international distributor of ATVs, UTVs, golf carts, electric vehicles, scooters, motorcycles, motorcycle and racing helmets in North America, the Caribbean, and Latin America.Sunright has a history of innovation. We disrupted the powersports industry by introducing the world's first 260 ATV in 2001. Since then we've partnered with top manufacturers and brands across powersports (Linhai, CF Moto, Bighorn, Goggo, an Doohan) and helmets (Pyrotect, Champion, Rodia) to provide the highest quality products at the most affordable prices.In powersports, we've partnered with leading brands such as Manco (now American Landmaster), Coleman, and Margaritaville. Those vehicles have been sold in retailers such as Tractor Supply Co, Sam's, and Sears.In helmets, we've partnered with industry powerhouses Bell Helmets and Pyrotect. Our helmets have protected drivers from amateur youth racing leagues to Indy Racing and NASCAR. Through our 20 year history, Sunright has been proud to partner with leading brands, retailers, individual dealers, and service centers so that consumers receive the best customer service and support experience possible.Sunright's spirit of innovation and core value of integrity has always been our greatest motivation in bringing products with good quality, good price and good service to the market.

Founded in 1998

Lawrenceville, Georgia, USA

20 employees (1 in marketing)

www.sunright.net