Responsibilities

• Marketing strategy and execution: Develop and implement comprehensive marketing communications strategies across various channels to increase brand awareness, generate customer demand and support growth initiatives within our Strategic Land Solutions (SLS) business, including opportunities in renewable energy, forest carbon, biocarbon, real estate development, conservation and mitigation banking, among others.
• Business partnership : Work closely with business development, sales and other SLS teams and subject matter experts to understand their business objectives and ensure marketing activities and messaging are aligned and effective — for each business and also as part of broader enterprise strategy and messaging.
• Content and campaign management : Oversee the creation and distribution of marketing assets, content and campaigns (digital/website, social, print) and manage promotional activities with key business stakeholders.
• Event management : Coordinate participation in events and conferences, including messaging, exhibits, presentations and related promotional activities.
• Thought leadership : Partner with business leaders to build thought leadership on critical industry topics through blogs, articles, speaking opportunities, media engagements and industry publications.
• Business Development/Sales Enablement : Support SLS business development and sales professionals with marketing materials that enable successful engagement with existing and potential customers (pitch decks, demo videos, fact sheets, FAQs, etc.)
• Vendor and budget management : Manage vendor relationships and related budgets to support complex marketing projects and programs, including working with procurement teams to conduct RFPs and ensure projects are completed on time and meet requirements.
• Research and insights : Conduct research to inform marketing strategies and metrics; identify, test and deploy new approaches to connecting with our current and potential customer base; track performance on marketing activities campaigns; translate data into business impact and adjust strategies and tactics to improve results over time.
• Creative and corporate marketing support: Support a variety of marketing-related projects at the corporate level, such as coordinating photo shoots, video production, presentation development and other creative projects, as needed.
• Brand alignment: Ensure brand quality and consistency across all marketing communications and customer-facing materials.

Requirements

• Minimum 6 - 8 years of marketing experience, including significant experience creating and deploying marketing campaigns and other customer-facing promotions.
• Demonstrated experience with customer relationship management (CRM) platforms, digital and social media strategy, marketing automation, data-driven decision-making and performance improvement.
• Excellent writing, editing and communication skills that strengthen brand visibility, enhance market presence and drive audience engagement.
• Strong project management skills with the ability to manage multiple priorities and stakeholders while collaborating with cross-functional teams and external partners.
• Proven ability to collaborate with designers and manage complex design projects to ensure brand consistency, stakeholder and outcome alignment, clarity and effectiveness.
• Experience developing and delivering presentations and pitch decks, with the ability to engage a variety of stakeholders and audiences.
• Previous experience in forestry, natural resources, land management, environmental services, real estate or related industries is welcome but not required.
• Integrity, initiative, authenticity, humility, humor, good judgment, drive, flexibility, curiosity and great listening skills.
• Bachelor’s degree in marketing, communications, business or a related field.
• Occasional travel will be required.

Benefits

• When you join our team, you and your dependents will be offered coverage under our comprehensive employee benefits plan, which includes medical, dental, vision, short and long-term disability, and life insurance. We offer a pre-tax Health Savings Account option which includes a company contribution. Other benefit options are also available such as voluntary Long-Term Care and Employee Assistance Programs. We also support personal volunteerism, sponsor a host of diversity networks, promote mentoring, and provide training and development opportunities to help you chart your path to a fulfilling career.
• Retirement: Employees are able to enroll in our company’s 401k plan, which includes a paid company match in addition to our annual contribution equal to 5% of your base salary.
• Paid Time Off or Vacation We provide eligible employees who are scheduled to work 25 hours or more per week with 3-weeks of paid vacation to use during your first year of employment. In addition, after being employed for six months, eligible employees begin to accrue vacation for future use. We also recognize eleven paid holidays per year, providing a total of 88 holiday hours