Marketing Manager

Reston, VA (On-site)

$108K/yr – $125K/yrSenior Level7+ years expFull time

Posted 2 days ago

Job Summary

Own the marketing strategy and execution for multiple divisions, partnering with sales leaders to drive neighborhood launches and qualified traffic while managing budgets and cross-functional initiatives.

  • Lead cross-functional teams across Creative, Digital & Marketing Technology, and Sales Operations.

Job Description

Responsibilities

  • A day in the life as a Marketing Manager at Stanley Martin Homes, your day is grounded in strategy, execution, and partnership.
  • Building relationships as the trusted marketing advisor with divisional sales leaders—their key stakeholders—to align on marketing plans that support neighborhood launches and drive qualified traffic is core to the role.
  • From there, your time is split between big-picture planning and hands-on execution.
  • You'll manage a wide variety of marketing initiatives across your assigned divisions, from digital assets and brochures to signage and on-site sales office support.
  • You'll write or review creative briefs, coordinate with the Brand and Creative team, and ensure the delivery of assets like photography, video, and printed collateral—all while keeping a close eye on brand consistency, deadlines, and KPIs.
  • Regular meetings with sales and marketing leadership allow you to report on funnel performance, share insights, and adjust tactics as needed.
  • You'll collaborate with internal departments such as Creative, Digital & Marketing Technology and Sales Operations, as well as external partners including asset, signage and media vendors, to bring your strategies to life.
  • Budget management is also part of your role—you'll track and reconcile expenses to stay within divisional budgets.
  • And when the unexpected comes up, you bring a positive, solutions-oriented mindset to respond quickly and effectively.
  • From preparing for neighborhood openings to closing a neighborhood out, your work plays a key role in building brand awareness and driving results.

Requirements

  • Bachelor’s Degree required
  • 5-7+ years of Marketing/Advertising experience with a background in brand marketing, digital marketing, communications and direct marketing
  • The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
  • Outstanding creative judgment and familiarity developing advertising creative in all forms of media
  • An ability to think both creatively and strategically

Benefits

  • Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
  • Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
  • Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
  • 12 weeks of paid maternity leave through our Short-Term Disability Plan
  • Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
  • Continue your education with tuition and certification reimbursement
  • Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
  • Protect yourself from identity theft or travel mishaps with our no-cost coverage
  • Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
  • Get access to your paycheck early with an advanced pay option through Dayforce Wallet
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Stanley Martin Homes

Welcome to Stanley Martin Homes! At Stanley Martin Homes, we take pride in designing and building new homes. We have a passion for creating beautiful home exteriors, engineering money saving homes, designing functional floor plans, and providing outstanding customer service. In addition to building new homes and neighborhoods, we also have an important role to invest in and give back to the communities in which we do business. In focusing on these aspects, we feel that we have a positive impact on the lives of our customers, trade partners, and employees. Our four core values define how we build our business and our customers' homes: Our team makes a difference, we are homebuyer focused, we have a passion for excellence, and we do the right thing.It is because of our commitment to outstanding homes and our focus on corporate social responsibility as to why over 15,000 families have chosen to live in Stanley Martin communities throughout Northern Virginia, Maryland, Charlottesville, Richmond, Raleigh, Georgia, the Carolinas and Florida.

Founded in 1966
Reston, Virginia, USA
914 employees (74 in marketing)

Salaries

Posted range

$108K/yr – $125K/yr

Taken straight from the job posting.

See all Stanley Martin Homes salaries

Traffic Signals

Monthly Visitors
132.7K
Monthly Google Ads Budget
$86.2K
Traffic Source Mix
Search
39.1%
Direct
46.5%
Referral
8.3%
Social
1.3%
Paid
4.6%

Headcount Trend

Current headcount: ~914

Recent News

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Marketing Manager

Stanley Martin Homes · Reston, VA · On-site