Responsibilities

• Own the strategy, execution, and performance management of digital brand media campaigns across Fanatics Sportsbook and Casino platforms
• Develop channel-specific targets and KPIs in collaboration with marketing and business stakeholders
• Manage and optimize media investments across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio channels
• Drive scalable demand generation initiatives while maintaining strong brand positioning throughout the marketing funnel
• Align campaign performance with key metrics such as brand lift, brand health, download share, market share, and incremental growth, ensuring efficient payback
• Lead comprehensive campaign reporting, including monthly performance reviews and executive presentations
• Manage agency partners to ensure high-quality execution, ongoing optimization, and consistent brand messaging
• Maintain and strengthen relationships with major platform partners including Meta, Snap, X, TikTok, Google, and DSPs through regular optimization and strategic planning
• Support digital activation of major partnerships with leagues, teams, celebrities, and other stakeholders to maximize media impact
• Identify and activate cross-functional digital opportunities aligned with broader business objectives

Requirements

• 7+ years of experience in marketing, account management, or business management roles focused on digital marketing
• Bachelor’s degree in marketing, business, or related field
• Proven expertise in digital marketing channels and platforms including Google, Meta, Twitter, Snapchat, and programmatic DSPs such as Media Math, The Trade Desk, and Yahoo
• Strong relationships with digital media vendors and partners
• Excellent presentation skills for internal and external stakeholders
• Experience with brand measurement tools such as Savanta, Lucid, DISQO, and Kantar
• Detail-oriented, deadline-focused, adaptable, and innovative mindset
• Strong analytical skills with the ability to interpret results and relate them to business objectives
• Proven track record of delivering successful, measurable campaigns on time
• Willingness to travel occasionally to offices in New York City, Denver, and other locations for meetings, conferences, and team activities

Preferred

• Extensive knowledge of the sports betting and gaming industry preferred

Benefits

• Competitive salary range of $115,000 - $150,000 USD
• Comprehensive health, dental, and vision insurance
• Flexible work arrangements and remote work opportunities
• Paid time off and holiday leave
• Employee development programs and continuous learning opportunities
• Access to industry events, conferences, and team-building activities
• Inclusive and diverse workplace culture
• Participation in company-sponsored wellness initiatives