Marketing Manager

Responsibilities

• Develop and execute marketing campaigns across digital, print, social, and in-person channels aligned with brand goals and audience needs.
• Coordinate campaign elements across internal teams, vendors, and partners to ensure timely and effective delivery of marketing assets.
• Contribute to brand messaging and content development across platforms, maintaining consistency and quality.
• Manage online ad campaigns across Google Ads and Meta Ads, optimizing for performance and budget efficiency.
• Coordinate content calendars for social media and execute email marketing campaigns using automation tools.
• Monitor and optimize digital campaign performance using Google Analytics, CRM dashboards, and social media insights.
• Track and report on key performance indicators, adjusting tactics as needed to meet acquisition and conversion objectives.
• Collaborate with sales and clinical staff to support lead generation, nurture strategies, and patient retention initiatives.
• Analyze campaign performance and market data to provide actionable insights and recommendations to leadership.
• Help coordinate community events, PR efforts, and partnerships to increase brand visibility and community presence.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of marketing experience with demonstrated ownership of campaign development and execution.
• Proficiency with CRM systems, marketing automation platforms, and analytics tools including Google Analytics.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong written and verbal communication skills with a sharp eye for detail and brand consistency.
• Demonstrated ability to manage multiple projects and meet deadlines in a collaborative, fast-paced environment.

Preferred

• Experience in wellness, aesthetics, or healthcare marketing.
• Familiarity with HIPAA marketing compliance requirements.
• Experience coordinating community events, PR efforts, or brand partnership programs.

Benefits

• Medical, dental, and vision insurance
• 401(k)
• Paid time off
• Access to the Optimum Human Performance Center—full AI gym suite, recovery modalities, group fitness, and body composition tracking
• Opportunity to grow within the Optimum Platform