Responsibilities

• Develop and execute the organization's overall marketing strategy.
• Create annual marketing plans aligned with organizational goals.
• Conduct market research to identify target audiences, growth opportunities, and marketing priorities that will increase membership, program participation, fundraising, and community engagement.
• Evaluate market trends and adjust strategies accordingly.
• Measure success of strategies through key performance indicators (KPIs).
• Plan, develop, coordinate, and execute integrated marketing campaigns and community initiatives that promote YMCA membership, childcare, summer camp, fundraising, events, and community impact.
• Create & execute compelling written and visual content for print, digital, email, website, and social media platforms.
• Oversee the YMCA's social media channels by developing content calendars, publishing content, monitoring engagement, and responding appropriately to inquiries.
• Capture high-quality photography and video that showcases YMCA programs, events, staff, volunteers, members, and community impact.
• Protect and strengthen the YMCA brand by ensuring consistency across all communications and marketing initiatives.

Requirements

• Bachelor’s degree in marketing, Communications, Public Relations, Business, or related field preferred; equivalent experience considered.
• Three to five years of progressively responsible experience in marketing, communications, digital media, or a related field.
• Demonstrated experience leading marketing initiatives and managing projects from strategy through execution.
• Demonstrated leadership and people management skills, with the ability to provide direction, delegate responsibilities, support performance, and foster accountability among staff and volunteers.
• Experience managing social media platforms, email marketing, websites, and digital communications.
• Proficiency with Microsoft Office and Adobe Creative Suite; Canva and Constant Contact experience preferred.
• Experience with photography and basic video production.
• Strong writing, editing, and proofreading skills.
• Excellent organizational skills with the ability to manage multiple projects and meet deadlines.
• Ability to work independently while collaborating effectively with multiple departments.

Benefits

• Medical, Dental, Vision, 403b, Roth Savings
• Free YMCA family membership with program discounts
• Paid Time Off
• 1 Floating Day Off per quarter
• 401(a) Plan after 1 year (the Y will match 10% of earnings)
• Group Life Insurance
• Long-Term Disability
• Short-Term Disability
• Employee Assistance Program (EAP)
• Employee Development Training