Marketing Manager

Responsibilities

• Serves as the primary marketing lead and strategic partner for assigned Lines of Business, aligning marketing efforts to business goals and priorities using creative briefs to align all team members
• Owns marketing strategy and planning, including campaign direction, messaging frameworks, channel selection, and KPI definition
• Leads cross‑functional coordination with LOB leaders, greater MarCom team, and external partners to ensure cohesive execution
• Provides direction and prioritization to Marketing Specialists and vendors, ensuring work is scoped appropriately and aligned to objectives
• Maintains budget oversight and accountability, including forecasting, allocation, approvals, and performance tracking
• Makes final decisions on considerations, timing, and escalation when constraints arise
• Flags risks, dependencies, or gaps to Marketing Leadership Team to support proactive decision‑making
• Works ahead proactively to collaborate with LOB leaders on their strategic planning and roadmap items, pulling in Executive MarCom leadership when necessary for in-person meetings
• It is the responsibility of this role to take ownership of all tasks and challenges that they encounter in the operation of their assigned position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
• 7-10 Years of Marketing Experience
• Financial Marketing Experience Preferred
• Proven track record of successful marketing campaign planning and execution
• Strong understanding of digital marketing channels, including social media, email marketing, and SEO/GEO
• Ability to write and edit marketing content
• Familiarity with A/B testing, attribution models and funnel analytics
• Budget management experience
• Ability to think strategically and creatively
• Excellent verbal and written communication skills