Marketing Manager, Social Media Strategy, Ads Marketing

San Francisco, CA (On-site)

$142K/yr – $205K/yrMid Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end Google Advertising strategy across owned channels with cross-functional leadership to produce data-driven, scalable content.

  • Own strategy across Google’s largest owned channels and social integrations.
  • Must-have: 6+ years in advertising tech or digital media.
  • Standout: Proven cross-functional leadership with executive stakeholder alignment.

Job Description

Responsibilities

  • Build strategy end-to-end for Google Advertising’s largest owned channels; integrate social into every major Advertising initiative, ensuring our presence is intentional, data-driven, and indispensable.
  • Raise the bar for what "Google-quality" content and creative looks like, whether it’s writing a sharp thread, directing a short-form video, or experimenting with new artificial intelligence-powered creative formats.
  • Oversee editorial strategy and direction for top owned channels; connect the dots across hero content platforms and the Advertising narrative, ensuring our content tells a cohesive story across channels.
  • Move with velocity and set tight deadlines for high-stakes launches with the agility of a startup founder and the precision of a program manager.
  • Take responsibility for building and selling ideas and plans to leadership, and for being the connective tissue between creative teams, product stakeholders, and executive leadership.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in advertising technology or digital media.
  • Experience implementing go-to-market strategies or scaled marketing programs.
  • Experience in the social landscape and digital marketing ecosystems.
  • Experience managing cross-functional projects and maintaining executive-level relationships.
  • Experience with the evolving AI landscape and its impact on the digital advertising industry.

Preferred

  • Experience building high-quality content for multiple formats and channels.
  • Ability to deliver insights-driven marketing strategies and plans.
  • Ability to serve as a skilled written and verbal communicator by crafting messages for various audiences, including executives, and turning technical product updates into compelling marketing content for external partners.
  • Excellent program and project management skills to creatively build strategies and deliver high quality work against tight deadlines.

Benefits

  • bonus + equity + benefits
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Google

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Founded in 1970
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29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
37