Responsibilities

• Role Overview: We are looking for a highly creative, motivated, and social-native marketer and creator to own the execution, strategy, and day-to-day management of Coethia’s owned social media channels and influencer program. This is a unique role with the chance to build the processes, systems, and campaigns that support brand awareness and community growth across Instagram, TikTok, Substack, LinkedIn, and emerging channels. This full-time position reports directly to the Head of Marketing and is based in the San Francisco Bay Area.
• Social Media Management
• - Own day-to-day management and execution of content for all organic social media channels, primarily focusing on Instagram, TikTok, and LinkedIn.
• - Own end-to-end content development and production across social media channels, including static and video content.
• - Craft compelling, brand-aligned scripts and copy working cross-functionally to define the brand’s voice across channels.
• - Analyze and evaluate performance of all campaigns to optimize performance and turn insights into actionable recommendations.
• - Monitor and actively engage with on- and off-platform communities by responding to comments and direct messages and identifying areas of opportunity for community involvement.
• - Monitor cultural trends and leverage platform insights to inform strategy shifts and scale performance.
• Influencer Marketing
• - Support the creation and execution of influencer marketing campaigns across core channels.

Requirements

• Minimum 3-5 years of social media, content creation, community management, or influencer marketing experience, ideally at a beauty, lifestyle, or wellness brand.
• Experience directly owning brand social accounts, and a track record of scaling followers, reach, and community engagement.
• Skilled content creator, including graphic design work and on-camera video content, with a keen eye for producing engaging content and proficiency in video editing.
• Proficiency with data and performance analysis, including relevant on- and off-platform tools for measurement.
• Social media fluency, ability to track emerging trends, creators, and platforms.
• Excellent organizational and written communication skills as well as a strong attention to detail.
• Comfortable with operating in an early-stage, fast-moving environment with high ownership.
• Interest in healthcare, public health, and/or mission-driven organizations.

Benefits

• Company-paid medical, dental, and vision insurance
• Unlimited PTO
• 401(k)