Responsibilities

• oversee channel planning and execution across social (organic + paid), digital content, and campaign initiatives
• develop integrated campaigns, optimize performance, and ensure brand consistency across marketing touchpoints
• lead planning and execution of paid media campaigns; monitor performance and ROI
• oversee creation and management of a content calendar
• lead social media strategy and management; oversee content calendar for campaigns, launches, events, brand storytelling
• manage community engagement and protect brand voice
• collaborate with Content, PR, and partners; stay current on platform trends
• oversee creation and distribution of blog, web, and supporting copy; ensure alignment with social/paid
• write and edit copy for ads, social posts, blogs, email, and web
• provide messaging frameworks and templates; support editors
• use analytics platforms to monitor performance; deliver KPI reports
• apply insights to refine strategies and optimize results
• manage and mentor Social Media & Content Specialist
• lead marketing initiatives from concept to execution; cross-functional collaboration

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent combination of education and experience.
• 5+ years of experience in social media management, messaging, and marketing

Preferred

• Experience in hospitality, travel, or experiential brands preferred
• Passion for outdoor activities and a strong connection to the mountain lifestyle is highly desirable