Responsibilities

• Operations: - Maintain Content Calendars, in collaboration with the Marketing Team, to focus heavily on growing our organic brand, support the lead generation efforts, and maintain a healthy cost per lead in all markets. - Create, execute, analyze and manage a variety of marketing initiatives for platforms of the assigned market(s): - Generate leads through social media, email marketing, and other marketing efforts. - Be agile and adjust posting strategies based on current business needs. - Convey the brand “voice” through copywriting while maintaining brand guidelines. - Work with Influencers and partners to post content for brand awareness campaigns. - Manage and update website content including leases, listings, and blogs - Support digital advertisement efforts - Email marketing newsletters, promotions, announcements, etc. - Employer-brand and recruiting content - Support new marketing initiatives, often trialing out new platforms or programs to determine viability and success. - Be the social media point of contact and social media audience subject matter expert - Cross-Department Collaboration: - Work closely with your local market partners to promote key properties and post the best apartment content. - Collaborate with and support cross-departmental teams to promote our local brand to customers and future clients (properties) with educational market insights, recruiting campaigns, and culture content. - Communicate regularly with team leadership around platform performance, cross-departmental communications, reporting, and other escalations or feedback. - Strategy: - Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed. - Developing editorial strategy, so content is consistent across all delivery platforms. - Owns and executes the overall blog content strategy and content calendar. - Periodically audit content across platforms and departments to ensure brand consistency, in collaboration with the Marketing Strategist and PMO Team. - Create periodical reports of department, team, functional and/or market insights. - Plan and participate in company-promoted events - collecting assets and promoting internally and externally as needed. - Participate in local city and team meetings, generating new ideas and executing based on your market needs. - Assist with efforts in other markets, as needed. - Identify opportunities to partner with creative team members to develop marketing collateral / campaigns across marketing channels. - Participate in conceptual brainstorming to solve business problems, generate new ideas, and improve creative quality. - All other duties as assigned.

Requirements

• High School Diploma or equivalent is required
• Associates or Bachelor’s Degree in marketing, communications, art or related field is preferred
• 2+ years of marketing or sales experience
• Experience developing content across multiple digital platforms is ideal
• Experience with new trending social media content is ideal
• Experience in inbound marketing
• Experience in short-form copywriting for social media captions and display advertising
• Experience in long-form copywriting and SEO for website blogs, email marketing, and other types of content
• Wordpress or similar CMS
• Mailchimp (or other email marketing tool)

Preferred

• Associates or Bachelor’s Degree in marketing, communications, art or related field is preferred
• Experience developing content across multiple digital platforms is ideal
• Experience with new trending social media content is ideal
• Experience in inbound marketing
• Experience in short-form copywriting for social media captions and display advertising
• Experience in long-form copywriting and SEO for website blogs, email marketing, and other types of content
• Experience using a CRM platform is preferred
• Excel or Google Sheets is preferred

Benefits

• Eligibility for medical, dental, and vision coverage as well as a 401(k) plan subject to plan terms.
• Eligibility for company-paid benefits such as company-paid and voluntary life insurance, short & long-term disability, and parental leave subject to applicable waiting periods.
• Flexible PTO
• Company-Recognized Paid Holidays
• Company Issued Computer & Cell Phone