Marketing Manager, Shark Home at SharkNinja | Needham, MA | $82K/yr – $165K/yr

SharkNinja

Marketing Manager, Shark Home

Needham, MA (Hybrid)

$82K/yr – $165K/yrManager5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the global GTM messaging for a cordless cleaning line by translating consumer insights into category positioning, assets, and cross‑functional execution that move awareness to sales.

Own market, consumer insights, and competitive dynamics to shape pricing, positioning, and portfolio concepts.
Coordinate with global teams and consumer insights to validate messaging, storytelling, and creative assets across packaging, digital, in-store
Translate product benefits into sales tools and cohesive brand communication that accelerate sell-in and customer engagement.

Job Description

Market & Consumer Expertise: Develop deep understanding of pricing, positioning, competitive dynamics, and evolving consumer needs within the cordless cleaning market.
Global Collaboration: Partner with global teams to articulate product value and create marketing assets that enable worldwide product success.
Messaging Validation: Drive a consumer first mentality. Partner with Consumer Insights to test and validate messaging, storytelling, and creative assets, leveraging learnings to deliver best-in-class brand communication.
Strategic Positioning & Portfolio Development: Develop category and brand positioning strategies, portfolio architecture, product concepts, breakthrough claims, and pricing strategies to strengthen marketability and maximize sales performance.
Asset Development: Develop consumer-relevant messaging and assets that clearly communicate product and brand benefits through close partnership with Consumer Insights across global markets. Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts.
Creative Process Management: Manage creative development workflows, including timelines, approvals, and adherence to established processes and protocols.
Performance Evaluation: Analyze campaign and brand activity performance to uncover insights, optimize future initiatives, and drive continuous improvement.
Consumer Experience Optimization: Support the development and implementation of best practices and processes across all consumer touchpoints to ensure a cohesive brand experience.
Product Value Communication: Translate product benefits into clear sales narratives and develop tools that enhance sales effectiveness and customer engagement.
Cross-Functional Collaboration: Partner with Product Development, IMC, Creative Services, and Sales teams to develop and execute global go-to-market strategies.

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994

Needham Heights, Massachusetts, USA

3.8K employees (726 in marketing)

www.sharkninja.com