Drive strategic marketing leadership for Shabby Fabrics, aligning initiatives with brand goals and customer loyalty.

• Own campaigns across email, social, website, and in-store experiences with clear execution plans.
• Must-have: 5+ years in marketing leadership with strong digital marketing, email strategy, and analytics.
• Standout: Quilting or fabric industry experience preferred and proven cross-functional collaboration.

Responsibilities

• Develop and execute marketing strategies aligned with company goals and brand direction
• Identify opportunities to grow and strengthen the brand through new initiatives
• Partner cross-functionally with merchandising, product development, and operations
• Proactively generate marketing ideas that engage and inspire customers
• Conceptualize showroom experiences, promotions, and campaigns that drive interest
• Present ideas with clear execution plans and defined outcomes
• Contribute to the development and launch of new initiatives across the business
• Lead the creation and execution of campaigns across email, social media, website, and in-store experiences
• Ensure all content reflects the Shabby Fabrics brand with consistency and quality
• Own and manage the marketing calendar in partnership with the Senior Project Manager
• Oversee timelines, deliverables, and execution to ensure projects stay on track
• Monitor campaign performance and use data to refine strategies and improve results
• Stay current on industry trends and identify opportunities to strengthen market position
• Work closely with internal teams to bring marketing initiatives to life
• Contribute to a collaborative, accountable, and results-driven team environment
• Develop strategies that deepen customer relationships and build long-term loyalty
• Ensure all customer-facing communication is engaging and aligned with brand voice

Requirements

• 5 or more years of experience in a marketing leadership role; experience in quilting, fabric, or a creative industry preferred
• Strong understanding of digital marketing, email strategy, and content development
• Proven ability to generate and execute successful marketing campaigns
• Excellent project management and organizational skills
• Analytical mindset with the ability to interpret data and adjust strategy
• Strong creative instincts and ability to develop fresh ideas
• Self-motivated, proactive, and results-oriented
• Strong communication and leadership skills
• Ability to thrive in a fast-paced, detail-oriented environment

Preferred

• Experience in quilting, fabric, or a creative industry preferred

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match (eligible after one year of employment, with enrollment periods based on plan requirements)
• Paid time off
• Employee discount on Shabby Fabrics products
• Opportunities for professional growth and development
• A supportive, team-oriented work environment