Responsibilities

• Be the guardian for content quality and SEO best practices, continually raising the bar for best-in-class content and search engine discoverability.
• Educating marketers and content authors on SEO best practices and evangelizing SEO best practices across the organization.
• Partnering with teams across the company to develop processes and mechanisms to ensure AWS website content adheres to SEO best practices.
• Partnering with marketers and content authors to develop and implement content marketing campaigns to grow SEO traffic.
• Providing support to technical and non-technical stakeholders to ensure new site features and/or content adheres to SEO best practices.
• Maintaining a library of documentation and articles that educate the organization on SEO best practices.
• Auditing the AWS web property content to find opportunities to grow the natural search channel.
• Performing keyword research and data analysis to make the case for projects and their prioritization.
• Analyzing, tracking and reporting on overall natural search performance, using data to report out progress on key initiatives with insights that will shape future SEO content strategy.

Requirements

• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience across affiliate marketing, PPC, SEM and social media advertising
• 4+ years SEO experience, with the ability to define business impact and establish roadmaps incorporating SEO strategy and tactics
• Demonstrated efforts in understanding Answer Engine Optimization (AEO) and its role alongside SEO

Preferred

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Proven AI application in utilizing SEO data and deliverables to drive business impact

Benefits

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .