Responsibilities

• Grow market share for our products by optimizing existing demand generation channels and building new ones that deliver qualified pipeline
• Increase share of wallet within the customer base through lifecycle marketing campaigns that drive up-sell, cross-sell and churn reduction, growing net retention
• In addition to supporting SaaS revenue growth, promote the integrated payments revenue stream through attach campaigns to the installed base and offer expansion
• Own messaging, positioning and launch execution for Laundry SaaS solutions, improving conversion rates and customer satisfaction across the funnel
• Partner with Product to shape roadmap priorities and go-to-market plans necessary to deliver commercial targets while maximizing customer satisfaction
• Continuously improve marketing efficiency by driving higher return on marketing spend, lowering CAC and payback period
• Report on funnel performance with clear KPIs — MQLs, pipeline contribution, CAC and campaign ROI — to hold the plan accountable to targets
• Shape the marketing vision and strategy for Laundry SaaS in North America, collaborating closely with Product and Sales leaders to identify future growth segments, unique points of differentiation and the go-to-market strategy that supports them
• Own the marketing plan and budget for Laundry SaaS (working collectively with Finance). This includes annual campaign planning, channel investment allocation and in-year quarterly reforecasting of demand targets.
• Build strong working relationships across Sales, Product and Customer Success so the marketing plan is aligned to and accountable for in-year commercial targets

Requirements

• Ability to work in a hybrid model and willing to spend time in the Draper, Utah office to build a strong SaaS marketing culture
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent experience considered.
• 5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownership
• Experience marketing SaaS products in an SMB vertical
• Proven record of accomplishment in driving sustained SaaS pipeline and revenue growth
• Proven record of using lifecycle and retention campaigns to reduce SaaS churn and lift NDR
• Proven record of improving marketing efficiency, resulting in lower SaaS CAC, faster payback and stronger campaign ROI
• Experience running SaaS demand generation, product marketing and content programs end to end
• Experience scaling SaaS marketing programs and the operating cadence behind them
• Team player with focus on relationship building and influencing across business boundaries

Benefits

• Paid Parental Leave benefit programs
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements