Drive center marketing and leasing support to grow tenant sales and center visibility.

• Develop and manage an annual marketing plan and budget aligned to the center’s goals.
• Must-have: 3–5 years in retail, marketing, advertising, hospitality or related field with budget experience.
• Standout: Cross-functional leadership with leasing, PR and regional teams to drive revenue.

Responsibilities

• Development of the annual marketing plan for the property based upon the center’s strategic goals
• Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections
• Other responsibilities include analysis of center sales and statistical data, financial reporting, on-property events and activations, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties
• Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate and deliver it through an annual calendar of events and communications
• Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers”
• Work with Regional Marketing Manager to identify and implement all appropriate corporate programs applicable for the center
• Effectively manage the center’s digital media programs (social media, mobile, web), as applicable, including management of a digital media agency
• Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts
• Partner with the leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials
• Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media
• Partner with specialty leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property
• Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends
• Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL
• Develop an ongoing public relations action plan as needed; send out press releases; track publicity
• Follow corporate policies and procedures for all programs and events
• Complete special assignments as directed by the General Manager and/or Regional Marketing Manager
• Provide Superior Client Service
• Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL’s Core Practices are followed
• Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts
• Leadership, Motivation and Development

Requirements

• Bachelor’s degree in marketing or related field preferred
• Years of relevant experience – 3-5 years in retail, marketing, advertising, hospitality or comparable business experience
• Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint
• Ability to learn employer specific web-based software systems
• Knowledge of marketing fundamentals and market research
• Excellent interpersonal communication skills (verbal and written)
• Special event coordination and management experience
• Ability to multi-task
• Sales/negotiation skills a plus
• Experience in managing budgets
• Flexibility to work varied schedules including weekends and evenings
• This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Benefits

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays
• Early access to earned wages through Daily Pay