Responsibilities

• Own Aptean’s open-web community presence and LLM optimization strategy across Reddit, Quora, StackExchange, LinkedIn communities, and high-value industry forums
• Lead proactive, expert-driven engagement including AMAs, thought leadership seeding, and participation in conversations that shape buyer perception and AI-generated vendor comparisons
• Ensure community engagement is authentic and value-first, with Aptean team members participating as credible domain experts—not brand accounts
• Partner with or manage agencies capable of producing high-quality, expert-driven content that strengthens authority, engagement signals, and LLM visibility
• Continuously monitor open-web discussions, emerging trends, and content gaps using tools such as Gravity Scan, Writesonic, and native platform search
• Surface high-value engagement opportunities for Aptean SMEs and build a repeatable intelligence loop to inform community and content priorities
• Conduct and maintain competitive visibility audits across forums and review platforms to identify gaps, whitespace, and reputation risks
• Benchmark Aptean’s presence against competitors and assess accuracy and prominence in AI-generated outputs
• Build and operate an SME activation program, including playbooks, response templates, training, and governance frameworks
• Enable scalable, compliant, on-brand expert participation without compromising authenticity or increasing compliance risk

Requirements

• 6+ years of experience in B2B marketing, with meaningful experience across community, customer advocacy, content, or product marketing
• Demonstrated experience building or managing community programs across Reddit, Quora, LinkedIn, or industry forums
• Familiarity with open-web reputation signals and LLM visibility concepts; experience with tools like Gravity Scan or Writesonic is a strong plus
• Experience managing review and rating platforms such as G2, Gartner Peer Insights, and TrustRadius
• Experience with advocate platforms such as Influitive, ReferenceEdge, or similar tools
• Proven ability to build SME enablement programs, content playbooks, or internal governance frameworks
• Strong cross-functional collaboration skills, with experience partnering across CS, Sales, Field Marketing, and agencies
• Exceptional written communication and presentation skills, including the ability to report ROI to senior leadership
• Experience with CRM platforms and marketing operations concepts including attribution and pipeline reporting

Preferred

• Experience with Gravity Scan or Writesonic is a strong plus

Benefits

• Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.