Drive Aptean’s open-web community strategy and SME activation to shape buyer perception and AI-generated signals across key forums.

• Own open-web community presence and LLM optimization across Reddit, Quora, StackExchange, LinkedIn groups, and industry forums
• Lead expert-driven engagement such as AMAs, thought leadership seeding, and conversations influencing vendor comparisons
• Ensure authentic, value-first participation by credible domain experts rather than brand accounts
• Partner with or manage agencies to deliver high-quality, expert-driven content that strengthens authority and AI visibility
• Continuously monitor open-web discussions, trends, and gaps using Gravity Scan, Writesonic, and platform search
• Surface high-value engagement opportunities for Aptean SMEs and build a repeatable intelligence loop for priorities
• Conduct competitive visibility audits across forums to identify gaps, whitespace, and reputation risks
• Benchmark presence against competitors and assess AI-generated output accuracy and prominence
• Build and operate an SME activation program with playbooks, templates, training, and governance
• Enable scalable, compliant, on-brand expert participation without increasing compliance risk

Requirements

• 6+ years of experience in B2B marketing with meaningful work in community, customer advocacy, content, or product marketing
• Demonstrated experience building or managing community programs on Reddit, Quora, LinkedIn, or industry forums
• Familiarity with open-web reputation signals and LLM visibility concepts; experience with Gravity Scan or Writesonic is a strong plus
• Experience managing review platforms such as G2, Gartner Peer Insights, and TrustRadius
• Experience with advocate platforms like Influitive, ReferenceEdge, or similar tools
• Proven ability to build SME enablement programs, content playbooks, or internal governance frameworks
• Strong cross-functional collaboration skills across CS, Sales, Field Marketing, and agencies
• Exceptional written communication and presentation skills, including ability to report ROI to senior leadership
• Experience with CRM platforms and marketing operations concepts including attribution and pipeline reporting
• 6+ years of experience in B2B marketing, with meaningful experience across community, customer advocacy, content, or product marketing

Nice to Have

• Familiarity with open-web reputation signals and LLM visibility concepts; experience with Gravity Scan or Writesonic is a strong plus
• Experience with CRM platforms and marketing operations concepts including attribution and pipeline reporting
• Demonstrated experience building or managing community programs across Reddit, Quora, LinkedIn, or industry forums
• Experience managing review and rating platforms such as G2, Gartner Peer Insights, and TrustRadius
• Experience with advocate platforms such as Influitive, ReferenceEdge, or similar tools
• Proven ability to build SME enablement programs, content playbooks, or internal governance frameworks
• Strong cross-functional collaboration skills, with experience partnering across CS, Sales, Field Marketing, and agencies
• Exceptional written communication and presentation skills, including the ability to report ROI to senior leadership

Benefits

• Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.