Responsibilities

• Develop messaging, positioning, and content that clearly communicates Readily's value to health plans and healthcare organizations.
• Plan and execute multi-channel demand generation campaigns across digital, email, content, webinars, conferences, and social media.
• Lead website strategy, content architecture, SEO, and conversion optimization.
• Build and run Readily's customer advocacy program: peer-to-peer customer roundtables and interview-style webinars where customers share how they use Readily, with other customers and prospects invited to join the discussion — repurposed into short clips and posts for LinkedIn, social media, and the website, and run on a monthly or quarterly cadence tailored to specific market segments.
• Partner with Sales to improve pipeline generation, sales enablement, and customer case studies.
• Track KPIs including website traffic, MQLs, SQLs, pipeline, and campaign ROI.

Requirements

• 5+ years of marketing experience in health plan managed care, health tech, AI, medtech, or SaaS.
• Experience building and executing end-to-end marketing programs.
• Experience supporting enterprise B2B sales organizations.
• A portfolio of campaigns, content, and measurable results that speaks for itself - we care about what you've shipped.