Responsibilities

• Develop and implement strategic marketing plans tailored to the food and beverage retail market to increase brand awareness and sales.
• Lead the design and execution of event marketing initiatives, including trade shows and promotional events, to engage customers and industry partners.
• Collaborate with cross-functional teams to create and refine marketing collateral and menu designs, incorporating customer and stakeholder feedback.
• Manage channel marketing efforts to optimize distribution and promotional activities across various retail platforms.
• Analyze market trends and campaign performance data to adjust strategies and improve marketing effectiveness continuously.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing within the retail trade or food and beverage industry.
• Proven experience in event marketing and trade show coordination.
• Strong knowledge of brand marketing and strategic marketing principles.
• Demonstrated ability to use customer feedback to modify and improve marketing designs and campaigns.

Preferred

• Bachelor's in marketing or business administration.
• Experience with digital marketing tools and analytics platforms.
• Background in menu design and food and beverage product marketing.
• Familiarity with channel marketing strategies specific to retail trade.
• Experience managing marketing teams or cross-functional project groups.