Marketing Manager

Responsibilities

• Brand Awareness & Positioning: Develop and execute strategies to strengthen TDK SensEI's brand visibility and market positioning.
• Ensure consistent messaging across all marketing channels and materials.
• Events and Trade Shows: Assist with our participation in industry events, conferences, and trade shows (including partial travel) to maximize brand exposure and lead generation.
• Media Strategy: Implement paid and organic media campaigns across various channels to drive engagement and conversions.
• Manage print advertising and other offline marketing initiatives as needed.
• Digital Marketing: Oversee podcasts, webinars, email drip campaigns, and social media activities to drive engagement and conversions.
• Manage marketing automation tools and nurture campaigns to support lead generation.
• Content Creation: Develop compelling content for blogs, case studies, press releases, and marketing collateral.
• Develop and execute other offline marketing initiatives as needed.
• Ensure content aligns with brand voice and resonates with target audiences.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 3+ years experience in product marketing, brand awareness, events, content creation (digital, traditional, sales enablement), and demand generation (inbound and outbound).
• Experience in building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market (GTM) for consumer software and/or hardware product and service launches.
• Experience with marketing management and design software.
• Understanding of how to use data and metrics to drive improvements.
• An effective communicator with elite presentation skills
• Exceptional written and verbal communication skills. Proficiency in digital marketing tools and platforms (HubSpot, Google Ads and Analytics, Meta, Adobe Creative Suite, CRM software, SEO tools, etc.).
• Strong analytical and problem-solving abilities. Ability to manage multiple projects simultaneously and work effectively under pressure.

Preferred

• Experience with and understanding of AI and ML
• AI, ML, and/or SaaS enterprise sales experience within TDK SensEI’s target industries: Manufacturing, Heavy Industry, Energy and Utilities