Responsibilities

• Develop and manage a marketing calendar aligned with seasonal business priorities, key University moments, major selling periods, and store initiatives.
• Plan and execute integrated marketing campaigns across physical and digital channels.
• Lead customerfacing communications, including email, newsletters, campaign messaging, event communications, and promotional storytelling.
• Partner with merchandising and ecommerce to support product launches, promotions, seasonal narratives, and digital content needs.
• Improve the consistency and quality of marketing execution across campaigns, communications, digital channels, and physical touchpoints.
• Help bring an emerging Princeton University Store retail identity and expression framework to life across customerfacing channels.
• Support the development of future retail expression tools such as packaging, collection naming, storytelling architecture, and related systems as appropriate.
• Manage external creative, production, and freelance partners as needed.
• Use customer, sales, digital, and campaign data to improve marketing performance and guide decisionmaking.
• Identify, test, and apply AI and emerging technologies that improve speed, insight, workflow efficiency, and the overall sophistication of the marketing function.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Retail Merchandising, or a related field.
• 7 to 10 years of relevant experience in marketing, communications, customer engagement, or related roles within a consumerfacing organization.
• Experience in retail, omnichannel commerce, lifestyle, higher educationrelated retail, cultural institutions, or missiondriven environments strongly preferred.
• Strong command of marketing planning, campaign development, communications, and promotional execution.
• Experience with email marketing, digital content planning, social media coordination, and audience engagement.
• Strong writing, editorial judgment, and messaging skills.
• Ability to work crossfunctionally and manage multiple priorities with discipline and followthrough.
• Comfort using data to evaluate performance and improve outcomes.
• Demonstrated fluency with AI and emerging technology tools, with the ability to apply them responsibly and practically to improve speed, quality, creativity, analysis, and operational efficiency.
• Familiarity with ecommerce environments and digital merchandising support. Experience with NetSuite, SuiteCommerce, or similar platforms is helpful.