Responsibilities

• Develop and implement integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels
• Deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units
• Propose creative ideas related to Company branding activities and execute, as approved
• Report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations
• Advise parent and group companies to ensure that all activities follow parent company branding objectives
• Consult business units and manage advertising agency in the creation and maintenance of the Company's online and social media presence
• Evaluate marketing campaign effectiveness through quantitative analysis of results
• Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites
• Create and deliver newsletter articles for publication and distribution
• Manage vendor relationships to maintain optimal cost where feasible

Requirements

• Bachelor's degree in Business Studies, Marketing, Communications or a related field
• 5 years' experience in marketing and marketing communications in a global B2B market
• Demonstrated successful working relationships with external clients and other internal and external contacts
• Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts
• Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
• Demonstrated continuous improvement in areas of responsibility
• Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps
• Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice

Preferred

• 10 years' marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, renewable energy systems, paper, or related general industries
• Demonstrated successful product marketing and brand management experience
• Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation