Marketing Manager

Congers, NY (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Job Summary

Own end-to-end email and content marketing to drive pipeline, coordinating with design and freelance talent, and relentlessly iterating on messaging and formats to grab attention.

  • Own email and content marketing across calendar, copy, and testing for demand generation.
  • Collaborate with design and media contractors to tell the brand story and improve engagement.
  • Measure open rates, CTR, engagement, and pipeline influence, and iterate quickly with new ideas.

Job Description

Responsibilities

  • Plan and execute across email, paid ads, and organic social
  • Own the content calendar end-to-end
  • Brief and collaborate with our internal creative team and freelance contractors
  • Write and edit copy that cuts through — concise, punchy, on-brand
  • Track performance metrics and continuously optimise (open rates, CTR, engagement, pipeline influence)
  • Always be hunting for new ways to grab our customer's attention
  • Draft and design emails in collaboration with the graphic design department
  • Schedule and A/B test email campaigns
  • Bring an innovative approach to new email ideas and improvements
  • Tell our brand story using assets from graphic design and media contractors
PowerPak logo

PowerPak

4.1 Glassdoor

PowerPak is a top-rated supplier of industrial safety supplies and personal protective equipment (PPE) serving the NY-Tri-State area, Baltimore, Seattle, Philly, Boston, and beyond. For nearly three decades, we've set the standard for professionalism and service in the construction industry, quickly becoming the go-to source for safety gear.At PowerPak, our culture thrives on a shared vision of delivering true value. We don't just push products; we match our customers with tailored safety solutions that fit their specific needs. Our passionate team is dedicated to helping others, and that commitment drives our interactions every day.We support and encourage continued learning and education, but when it comes to the employees we hire, we place attitude over IQ; we seek those who have a natural desire to help others over the ability to 'sell'. Learn more about our company culture and the values we operate by, by visiting our website: www.powerpak.net/about-us

Founded in 1989
Congers, New York, USA
88 employees (4 in marketing)
75% recommend to a friend
77% CEO approval

Marketing Team

Marketing Team Size
4 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
19.1K
Monthly Google Ads Budget
$6.9K
Traffic Source Mix
Search
41.3%
Direct
46.7%
Referral
5.5%
Social
4.9%
Paid
1.3%

Headcount Trend

Current headcount: ~88
PowerPak logo

Marketing Manager

PowerPak · Congers, NY · On-site