Responsibilities

• Lead a high-performing product marketing team in developing and executing omni-channel campaigns that drive member acquisition, growth, and retention across consumer, military, business, and real estate markets.
• Translate credit union goals into strategic, data-driven marketing initiatives that align with department KPIs, Team Performance Goals, and organizational priorities.
• Oversee the product offering roadmap, guiding the team on project recommendations, business cases, features, pricing, and financial forecasts.
• Manage new product and service launches, ensuring seamless collaboration with marketing, compliance, training, operations, and other key stakeholders.
• Partner with Marketing Analysts to track campaign performance, analyze trends, and recommend optimizations to maximize impact.
• Ensure executive-level communications, reports, and presentations are clear, actionable, and aligned with strategic objectives.
• Oversee project execution to ensure marketing materials are delivered on time, on budget, and on strategy.
• Manage vendor relationships and contractual agreements as required.

Requirements

• Bachelor’s degree in business, marketing, or related field of study required. Master’s degree or equivalent business experience a plus.
• 5- 8 years in financial services marketing, in a fast-paced, deadline-driven environment. Agency experience is a plus.
• Deep understanding of retail banking and financial services products and services.
• Experience managing and developing teams.
• Familiarity with marketing automation tools (Salesforce Marketing Cloud, HubSpot, Eloqua, Marketo) and CRM systems.
• Experience with creative, production, advertising, brand strategy, digital/social media, direct marketing, and general advertising.
• Strong understanding of marketing project types, processes, and product marketing team functions.
• Excellent organizational, time management, and multitasking skills with attention to detail.
• Strong interpersonal and communication skills; ability to interact successfully at all levels.
• Positive, collaborative, flexible disposition; adept at working independently or as part of a team.
• Member-oriented, proactive problem solver.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint).

Preferred

• Master’s degree or equivalent business experience a plus.
• Agency experience is a plus.

Benefits

• Great health and dental benefits starting day one!
• PTO, long-term disability, and 11 paid holidays.
• 401k with 8% company contribution after one year of employment.
• Paid leave policy after 12 consecutive months of employment.
• Free confidential mental health support program with Talkspace
• Free identify theft protection through IdentityForce.
• Tuition reimbursement.
• Training and career growth opportunities.