Responsibilities

• Develop and execute integrated marketing plans for Life Time-owned pickleball events at the regional and national level.
• Lead participant acquisition and registration-driving strategies across email, social, digital, paid media, grassroots, Club and partnership channels.
• Develop event positioning, messaging, audience strategy and go-to-market plans for new and existing pickleball events.
• Monitor registration, audience and campaign performance and adjust marketing tactics to support event growth and business objectives.
• Identify opportunities to connect pickleball events with Life Time membership, Clubs, programming and broader brand initiatives.
• Serve as the primary marketing partner for select professional pickleball event and production relationships.
• Coordinate Life Time marketing deliverables, brand entitlements, promotional opportunities and event integrations associated with professional pickleball partnerships.
• Partner with external production organizations to align on timelines, assets, event promotion, brand visibility and marketing requirements.
• Ensure Life Time receives and effectively activates contracted marketing and brand benefits across digital, social, on-site, broadcast and participant-facing channels.
• Support professional pickleball partnerships and programming.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent relevant experience.
• 5+ years of experience in event marketing, brand marketing, sports marketing or direct-to-consumer marketing.
• 3+ years of experience supporting or leading integrated marketing campaigns for events, sports, entertainment or experiential programs.
• Demonstrated experience coordinating multiple stakeholders, timelines and external partners.
• Strong understanding of digital, social, email, paid media and grassroots marketing.
• Experience using data and performance reporting to inform marketing decisions.
• Strong project management, organizational and communication skills.
• Ability to work effectively across internal teams and external organizations.
• Ability to travel and work select evenings and weekends in support of events.

Preferred

• Experience in sports, events, fitness, entertainment or lifestyle marketing.
• Experience working with professional sports properties, event producers, leagues or governing bodies.
• Experience managing sponsorship or brand-marketing entitlements.
• Experience marketing new event launches or building event participation.
• Familiarity with pickleball and its participant, fan and professional ecosystems.

Benefits

• A fully subsidized membership
• Discounts on Life Time products and services
• 401(k) retirement savings plan with company discretionary match (21 years of age and older)
• Training and professional development
• Paid sick leave where required by law
• Medical, dental, vision, and prescription drug coverage
• Short term and long term disability insurance
• Life insurance
• Pre-tax flexible spending and dependent care plans
• Parental leave and adoption assistance