Responsibilities

• Develop and execute integrated paid advertising campaigns to drive general museum attendance, membership acquisition/renewals, signature events, educational programs, and retail/eCommerce sales.
• Manage advertising across Meta (Facebook & Instagram), Google Ads (Search, Display, Performance Max, YouTube), TikTok, Reddit, Programmatic Display, OOH, Radio, and Digital Out-of-Home opportunities.
• Lead end-to-end media planning, audience targeting, budget management, campaign optimization, creative testing, conversion tracking, ROAS analysis, and monthly performance reporting.
• Own the museum’s email marketing program from strategy through execution across all customer journeys.
• Build and manage campaigns for audience segmentation, automated customer journeys, membership lifecycle, exhibition launches, event promotions, donation appeals, newsletters, and promotional messaging.
• Drive continuous performance improvements through A/B testing, deliverability monitoring, and campaign performance reporting using CRM and ESP platforms (such as Mailchimp, HubSpot, or Salesforce Marketing Cloud).
• Lead the promotional calendar across all museum departments and key initiatives.
• Coordinate cross-functional campaigns supporting major exhibitions, new collection announcements, signature fundraising events, family programming, corporate events, educational initiatives, retail launches, seasonal campaigns, and sponsor activations.
• Measure, analyze, and optimize campaign performance against core KPIs, including CPA, ROAS, website conversions, ticket sales, membership growth, email engagement, Customer Lifetime Value (LTV), CAC, and revenue attribution.
• Develop executive reporting dashboards and deliver actionable insights and strategic recommendations to leadership for continuous optimization.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 5+ years of digital marketing experience, including 3+ years managing paid advertising budgets.
• Budget Management: Proven experience managing annual advertising budgets exceeding $250,000.
• Technical Mastery: Strong knowledge of Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, conversion tracking setups, and email marketing platforms.
• Core Skills: Excellent project management abilities, strong copywriting and communication skills, and a demonstrated ability to manage multiple complex campaigns simultaneously.
• Certifications: Google Ads certification preferred.

Preferred

• Experience with Shopify, Salesforce CRM, membership marketing, ticketing systems, event marketing, and marketing automation.
• Working knowledge of Adobe Creative Suite.