Responsibilities

• Deliver weekly program updates including meeting tracking, pipeline impact, and budget pacing.
• Own the local calendar of events and communication with sales org and all necessary stakeholders, ensuring alignment to priority accounts and quarterly revenue targets.
• Be responsible for project management within our suite of tools (productivity, AI, CRM/CMS).
• Competitive analysis and inspiration; provide creative solutions and inspiration for the team based on market research and competitive analysis.
• Act as a trusted day-to-day lead to our vendors, managing all communications and every touchpoint from contract to deliverables.
• Support annual planning and partner selection aligned with programming and budget allocations.
• Support the Director of Marketing-Americas in creating month-to-month and annual calendars and programming based on the GTM objectives provided by the SVP of Global Activation.
• Translate needs into detailed project plans, workback schedules, and actionable task lists, leveraging productivity software ( Monday.com ) and CRM/CMS (Hubspot/Salesforce).
• Lead onsite activations including events, workshops, popups, sponsorships, activities and brand experiences.
• Collaborate with creative, product marketing, vendors, and local partners to execute flawless activations.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 3+ years of experience in B2B, SaaS or tech-focused companies.
• Proven success supporting both large-scale and nimble experiential programs.
• Strong literacy of digital marketing tools such as CMS/CRM (Hubspot, Salesforce) and the ability to build assets, workflows and reporting where needed.
• Strong knowledge of production, logistics, and onsite execution.
• Experience working in regulated or culturally driven categories (alcohol, tobacco, cannabis, entertainment).
• Highly skilled in managing budgets, timelines, workflows, and vendor relationships.
• Excellent written, verbal, and stakeholder communication skills.