Marketing Manager

Syracuse, NY (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive property marketing and lead-generation work for an off-campus housing portfolio, coordinating brand, events, and resident programs to meet occupancy goals.

  • Own brand-aligned property marketing plans and campaigns.
  • Must-have: multifamily sales/leasing or management experience.
  • Standout: hands-on management of ILS, websites, and digital advertising.

Job Description

Responsibilities

  • Assist with the brand management in making sure that the brand is being appropriately represented at a community level
  • Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan
  • Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness
  • Supervise the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions as approved by the Executive Director
  • Work with the Executive Director to assist on-site staff in building relationships with colleges and universities, vendors, and prospects
  • Develop annual property marketing plans
  • Develop and manage Resident Programs
  • Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
  • Assist in the completion of market surveys and leasing reports as required
  • Accurately prepare and have a thorough knowledge of all lease-related paperwork
  • Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
  • Manage ILS provider, website updates, internet advertising and bulk advertising opportunities
  • Create or review and manage all property promotional items

Requirements

  • Bachelor’s degree in marketing, Communications, Business, Real Estate or other related field is preferred
  • Experience in multifamily industry within a sales, leasing or management position preferred
  • High degree of proficiency in PowerPoint, MS Word and Excel
  • Proficiency in social networking required, including but not limited to: Instagram, Facebook, YouTube, LinkedIn & Twitter
  • Ability to read and write English fluently
  • Computer literacy required

Preferred

  • Bachelor’s degree in marketing, Communications, Business, Real Estate or other related field is preferred
  • Experience in multifamily industry within a sales, leasing or management position preferred

Benefits

  • Potential monthly commission
  • Housing discount (varies by property)
  • 15 days of PTO + 2 additional “Wellbeing Days”
  • Up to 12 weeks paid parental leave + one year of diapers, on us
  • 401(k) Match
  • Wellness initiatives, health team competitions and reward programs through LiveWell Program
  • Employee Resource Groups
  • Commitment to leadership training and growth opportunities
  • Additional rewards and recognition
PeakMade Real Estate logo

PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments. PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

Founded in 2011
Atlanta, Georgia, USA
664 employees (41 in marketing)

Traffic Signals

Monthly Visitors
7.9K
Traffic Source Mix
Search
30.7%
Direct
53.5%
Referral
6%
Social
8.5%
Paid
1.2%

Headcount Trend

Current headcount: ~664

Marketing Team

Marketing Team Size
40 (6% of company)
Median Career Experience
9 years
Median Tenure
6.1 years