Marketing Manager (Part-Time)

Reston, VA (On-site)

Salary Not AvailableMid Level2+ years expPart time

Posted 2 weeks ago

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Job Summary

Own the end-to-end marketing function for The Reston Chorale, leading annual and concert-specific plans, campaigns, content strategy, and reporting while coordinating with the Managing Director, VP of Patrons, and Webmaster.

  • Develop and execute marketing plans and campaigns to grow ticket sales and audience engagement.
  • Manage content calendars, social media, email, and analytics to measure success.

Job Description

Responsibilities

  • Develop and implement annual and concert-specific marketing plans, with support and input from the Managing Director and marketing committee
  • Implement campaigns to increase ticket sales and community visibility.
  • If applicable, create and oversee a marketing committee.
  • Work directly with the Managing Director and Webmaster to update and maintain the organization’s website content.
  • Develop and maintain a content calendar for all media platforms.
  • Create engaging social media posts, graphics, videos, and event promotions.
  • Coordinate with VP, Patrons to manage email marketing campaigns and newsletters.
  • Lead marketing efforts for concert programs, special events, and fundraising activities.
  • Coordinate promotional materials including flyers, posters, and digital ads. Assist with concert programs as needed.
  • Develop audience and membership acquisition and retention campaigns.

Requirements

  • Bachelor’s degree in Marketing, Communications, Public Relations, Arts Administration, or related field, or equivalent experience, or 2+ years of experience in marketing, communications, or nonprofit promotion.
  • Excellent written, verbal, and interpersonal communication skills.
  • Experience managing social media platforms and email marketing tools.
  • Strong organizational and project management skills.
  • Ability to work independently and manage multiple priorities.

Preferred

  • Experience in nonprofit, arts, performing arts, or cultural organizations.
  • Familiarity with Canva, Adobe Creative Suite, or similar design tools.
  • Experience with website content management systems (WordPress preferred).
  • Knowledge of donor management/email platforms such as Network for Good.
  • Basic understanding of digital advertising and analytics tools.
  • Knowledge of social media platform scheduling tools such as Metricool or HootSuite.
ArtsFairfax logo

ArtsFairfax

ArtsFairfax is a 501(c)(3) funded in part by Fairfax County, Virginia Commission for the Arts, and the National Endowment for the Arts, as well as corporations, foundations, and individuals.

Founded in 1964
Fairfax, Virginia, USA
20 employees (5 in marketing)

Traffic Signals

Monthly Visitors
8.6K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
36.8%
Direct
48.2%
Referral
4.9%
Social
9.1%
Paid
0.8%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
4 (20% of company)
Marketing Roles Posted (Last 30 Days)
1