Responsibilities

• Serve as the marketing voice at the table across captive partner stakeholders, both internal and external, bringing a marketing lens to strategic conversations throughout the partnership lifecycle.
• Develop white-labeled, multi-channel campaigns to drive adoption and engagement through Octane’s captive partnerships, ensuring all materials align with the partner’s brand identity.
• Support captive partner onboarding from a marketing standpoint, including launch campaigns, welcome kits, and portal setup.
• Ability to independently tackle projects from end to end, leveraging data and insights to inform strategy across multiple captive partner relationships simultaneously.
• Work closely with the entire captive partnership team to hit quarterly sales and marketing targets.
• Effective at tackling and balancing competing priorities across multiple captive partner programs. Adaptable when faced with change. Able to think critically to take projects to the finish line.
• Demonstrable experience using AI tools to increase personal and team efficiency — from content development to campaign analysis — with a curiosity to keep pushing what's possible.
• Write in a clear, concise, organized, and convincing manner for the intended audience — whether internal stakeholders, captive partner contacts, or end consumers under a partner’s brand.
• Leverage data-driven insights to find opportunities for full-funnel engagement.
• Manage time to meet deadlines or proactively communicate roadblocks, particularly when navigating approval processes across multiple partner organizations.

Requirements

• Bachelor’s Degree in Marketing, Business or equivalent followed by 6-8 years experience in Marketing, with at least 2 years in partner marketing, channel marketing, or co-marketing programs.
• B2B and B2B2C experience required.
• Demonstrated ability to navigate brand guidelines and approval processes across two organizations simultaneously.
• Experience in a regulated industry or comfort working within compliance and legal review processes.
• Powersports, RV, or Marine experience preferred, but not required.
• Familiarity with SaaS, captive finance, OEM partnerships, or dealer channel marketing strongly preferred.
• Experience with a wide variety of sales and marketing tools, such as HubSpot, Claude, Gemini, Tableau, Figma, Asana, Salesforce, etc.
• Experience building marketing playbooks or toolkits that partners can self-serve from is preferred.
• Experience managing a partner marketing portal or co-marketing asset library.
• Familiarity with campaign performance reporting and ROI analysis at the partner level is preferred.
• Project or program management experience, including scope, timelines, and intake prioritization across multiple concurrent partner programs is preferred.
• Experience presenting to and working directly with external partner stakeholders is preferred.

Preferred

• Powersports, RV, or Marine experience preferred, but not required.
• Familiarity with SaaS, captive finance, OEM partnerships, or dealer channel marketing strongly preferred.
• Experience building marketing playbooks or toolkits that partners can self-serve from is preferred.
• Experience managing a partner marketing portal or co-marketing asset library is preferred.
• Familiarity with campaign performance reporting and ROI analysis at the partner level is preferred.
• Project or program management experience, including scope, timelines, and intake prioritization across multiple concurrent partner programs is preferred.
• Experience presenting to and working directly with external partner stakeholders is preferred.

Benefits

• Robust Health Care Plans (Medical, Dental & Vision)
• Generous Parental Leave
• Flexible Time Off (FTO) Policy - Time Off When You Need It
• Retirement Plan (401k) with company match!
• Educational Assistance/Tuition Reimbursement up to $3K/year
• Life Insurance (Basic, Voluntary & AD&D)
• Short Term / Long Term Disability
• Robust Ancillary benefits including accident insurance, hospital insurance, etc
• Wellhub (Gympass) Wellness Benefit
• Powersports Safety Benefit